Trade name and trademark versus domain

Internet domains have become an integral part of our lives, so one can easily understand that during their use, conflicts can arise, whose participants will search for rules enabling resolution of conflicts. Since the domain name is a replacement of the computer IP address, in the technical sense of...

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Main Authors: Jarmila Pokorná, Eva Večerková
Format: Article
Language:English
Published: Mendel University Press 2013-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/61/4/1069/
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author Jarmila Pokorná
Eva Večerková
author_facet Jarmila Pokorná
Eva Večerková
author_sort Jarmila Pokorná
collection DOAJ
description Internet domains have become an integral part of our lives, so one can easily understand that during their use, conflicts can arise, whose participants will search for rules enabling resolution of conflicts. Since the domain name is a replacement of the computer IP address, in the technical sense of the word, this does not concern for domain names a commercial name or brand, because it primarily does not belong to a person in the legal sense of the word and does not serve for its individualization. The average user regularly affiliates domain names with a person offering goods or services on the relevant Website. Domain names used by entrepreneurs in their business activity are often chosen so that the second-level domain (SLD) would use words that form the trade name of corporations formed of trading companies. This fact brings domain names close to such designations that serve the individualization of persons or products, especially the trademarks and the commercial name. Domains can come into conflict with the rights to designations, especially trademarks and commercial names. Court practice is resolving these conflicts using rules for unfair competition, or rules for protection of commercial names and trademarks, but it is not ruled out that in the future, special legal regulation of domain names could be established.
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spelling doaj.art-c17a470d1b7f4d169a3e5e53924809f72022-12-22T01:09:52ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102013-01-016141069107610.11118/actaun201361041069Trade name and trademark versus domainJarmila Pokorná0Eva Večerková1Department of Commercial Law, Masaryk University in Brno, Veveří 70, 611 80 Brno, Czech RepublicDepartment of Commercial Law, Masaryk University in Brno, Veveří 70, 611 80 Brno, Czech RepublicInternet domains have become an integral part of our lives, so one can easily understand that during their use, conflicts can arise, whose participants will search for rules enabling resolution of conflicts. Since the domain name is a replacement of the computer IP address, in the technical sense of the word, this does not concern for domain names a commercial name or brand, because it primarily does not belong to a person in the legal sense of the word and does not serve for its individualization. The average user regularly affiliates domain names with a person offering goods or services on the relevant Website. Domain names used by entrepreneurs in their business activity are often chosen so that the second-level domain (SLD) would use words that form the trade name of corporations formed of trading companies. This fact brings domain names close to such designations that serve the individualization of persons or products, especially the trademarks and the commercial name. Domains can come into conflict with the rights to designations, especially trademarks and commercial names. Court practice is resolving these conflicts using rules for unfair competition, or rules for protection of commercial names and trademarks, but it is not ruled out that in the future, special legal regulation of domain names could be established.https://acta.mendelu.cz/61/4/1069/domaincommercial nametrademarkunfair competitionregistration of domainconflict domains with the rights to designations
spellingShingle Jarmila Pokorná
Eva Večerková
Trade name and trademark versus domain
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
domain
commercial name
trademark
unfair competition
registration of domain
conflict domains with the rights to designations
title Trade name and trademark versus domain
title_full Trade name and trademark versus domain
title_fullStr Trade name and trademark versus domain
title_full_unstemmed Trade name and trademark versus domain
title_short Trade name and trademark versus domain
title_sort trade name and trademark versus domain
topic domain
commercial name
trademark
unfair competition
registration of domain
conflict domains with the rights to designations
url https://acta.mendelu.cz/61/4/1069/
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