Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers
This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-03-01
|
| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/fman-2020-0003 |
| _version_ | 1818731875222421504 |
|---|---|
| author | Halkin Andrii |
| author_facet | Halkin Andrii |
| author_sort | Halkin Andrii |
| collection | DOAJ |
| description | This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis of the consumer market visiting all shops in the described zone has been made. Research provides explanation of generalized costs of end-consumers. Generally, the utility function of end-consumers visiting retailers depends on the price and non-price factors. The regression models describing the time spent on transit to a retailer and inside of it provide monetary assessment of costs associated with the purchase process. The monetary level of fatigue was evaluated using the calories spent during the purchase process. The attractiveness of the retailer in an urban zone was assessed as an inverse function of the generalized costs. |
| first_indexed | 2024-12-17T23:24:37Z |
| format | Article |
| id | doaj.art-c17a691966dd43118f09a336a16076ed |
| institution | Directory Open Access Journal |
| issn | 2300-5661 |
| language | English |
| last_indexed | 2024-12-17T23:24:37Z |
| publishDate | 2020-03-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Foundations of Management |
| spelling | doaj.art-c17a691966dd43118f09a336a16076ed2022-12-21T21:28:48ZengSciendoFoundations of Management2300-56612020-03-01121314210.2478/fman-2020-0003fman-2020-0003Assessing the Utility of Retailer Based on Generalized Costs of End-ConsumersHalkin Andrii0O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv, UKRAINEThis paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis of the consumer market visiting all shops in the described zone has been made. Research provides explanation of generalized costs of end-consumers. Generally, the utility function of end-consumers visiting retailers depends on the price and non-price factors. The regression models describing the time spent on transit to a retailer and inside of it provide monetary assessment of costs associated with the purchase process. The monetary level of fatigue was evaluated using the calories spent during the purchase process. The attractiveness of the retailer in an urban zone was assessed as an inverse function of the generalized costs.https://doi.org/10.2478/fman-2020-0003end-consumerszonenon-linearity factorslope factorgeneralized costsm30m31m39l66 |
| spellingShingle | Halkin Andrii Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers Foundations of Management end-consumers zone non-linearity factor slope factor generalized costs m30 m31 m39 l66 |
| title | Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers |
| title_full | Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers |
| title_fullStr | Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers |
| title_full_unstemmed | Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers |
| title_short | Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers |
| title_sort | assessing the utility of retailer based on generalized costs of end consumers |
| topic | end-consumers zone non-linearity factor slope factor generalized costs m30 m31 m39 l66 |
| url | https://doi.org/10.2478/fman-2020-0003 |
| work_keys_str_mv | AT halkinandrii assessingtheutilityofretailerbasedongeneralizedcostsofendconsumers |