Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers
This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-03-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.2478/fman-2020-0003 |