Pengaruh Brand Image Terhadap Keputusan Berkunjung Wisatawan Nusantara Ke Sari Ater Hotel & Resort, Subang

Pengaruh Brand Image Terhadap Keputusan Berkunjung Wisatawan Nusantara Ke Sari Ater Hotel & Resort, Subang

Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand. A good brand is a key to success for a company in...

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Bibliographic Details
Main Authors: Anthonny Susanto, Prashad Akbar Laksana, Winda Gafrilia Prianka
Format: Article
Language:English
Published: Politeknik Pariwisata NHI Bandung 2019-12-01
Series:Jurnal Kepariwisataan
Subjects:
Brand Image
Visit Decision
Sariater
Online Access:https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/34

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