Importance of Creative Advertising and Marketing According to University Students’ Perspective

Importance of Creative Advertising and Marketing According to University Students’ Perspective

Show other versions (4)

Advertising has crucial role in todays competitive marketing world. This research studies two important persuasive processes often employed in the management of businesses; Creative Advertising and Marketing Management. Creative Advertising and Marketing Management is necessary in order to have a co...

Full description

Bibliographic Details
Main Author: Remziye Terkan
Format: Article
Language:English
Published: EconJournals 2014-09-01
Series:International Review of Management and Marketing
Subjects:
creative advertising
innovations
marketing management
persuasion in marketing
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32081/355064?publisher=http-www-cag-edu-tr-ilhan-ozturk
Show all versions (5)

Similar Items