The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol
The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations tha...
| Main Authors: | , , , , , , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-03-01
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| Series: | Digital |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-6470/3/1/7 |
| _version_ | 1827750264015159296 |
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| author | Joelie Mandzufas Jeremiah Ayalde Daniel Ta Emily Munro Rigel Paciente Emmanuel Philip Pranoto Kaelyn King Kelly How Alanna Sincovich Mary Brushe Nicole Wickens Gabriella Wells Alix Woolard Melinda Edmunds Hannah Thomas Gina S. A. Trapp Karen Lombardi |
| author_facet | Joelie Mandzufas Jeremiah Ayalde Daniel Ta Emily Munro Rigel Paciente Emmanuel Philip Pranoto Kaelyn King Kelly How Alanna Sincovich Mary Brushe Nicole Wickens Gabriella Wells Alix Woolard Melinda Edmunds Hannah Thomas Gina S. A. Trapp Karen Lombardi |
| author_sort | Joelie Mandzufas |
| collection | DOAJ |
| description | The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics. The first 50 appearing videos in each of five relevant hashtags are sampled for analysis. Utilising a codebook with detailed definitions, engagement metadata and content variables applicable to any content area is captured, including an assessment of the video’s overall sentiment (positive, negative, neutral). Additional specific coding variables can be developed to provide targeted information about videos posted within selected hashtags. A descriptive, cross-sectional content analysis is applied to the generic and specific data collected for a research topic area. This flexible protocol can be replicated for any health-related topic and may have a wider application on other platforms or to assess changes in content and sentiment over time. This protocol was developed by a collaborative team of child health and development researchers for application to a series of topics. Findings will be used to inform health promotion messaging and counter-advertising. |
| first_indexed | 2024-03-11T06:41:10Z |
| format | Article |
| id | doaj.art-c19906ae99ec4bd4aa13ee1575511fd1 |
| institution | Directory Open Access Journal |
| issn | 2673-6470 |
| language | English |
| last_indexed | 2024-03-11T06:41:10Z |
| publishDate | 2023-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Digital |
| spelling | doaj.art-c19906ae99ec4bd4aa13ee1575511fd12023-11-17T10:36:02ZengMDPI AGDigital2673-64702023-03-01319710810.3390/digital3010007The Investigation of Health-Related Topics on TikTok: A Descriptive Study ProtocolJoelie Mandzufas0Jeremiah Ayalde1Daniel Ta2Emily Munro3Rigel Paciente4Emmanuel Philip Pranoto5Kaelyn King6Kelly How7Alanna Sincovich8Mary Brushe9Nicole Wickens10Gabriella Wells11Alix Woolard12Melinda Edmunds13Hannah Thomas14Gina S. A. Trapp15Karen Lombardi16Telethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaSchool of Psychological Science, The University of Western Australia, Nedlands 6009, AustraliaCurtin School of Population Health, Curtin University, Bentley 6102, AustraliaSchool of Psychological Science, The University of Western Australia, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaTelethon Kids Institute, Nedlands 6009, AustraliaThe social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics. The first 50 appearing videos in each of five relevant hashtags are sampled for analysis. Utilising a codebook with detailed definitions, engagement metadata and content variables applicable to any content area is captured, including an assessment of the video’s overall sentiment (positive, negative, neutral). Additional specific coding variables can be developed to provide targeted information about videos posted within selected hashtags. A descriptive, cross-sectional content analysis is applied to the generic and specific data collected for a research topic area. This flexible protocol can be replicated for any health-related topic and may have a wider application on other platforms or to assess changes in content and sentiment over time. This protocol was developed by a collaborative team of child health and development researchers for application to a series of topics. Findings will be used to inform health promotion messaging and counter-advertising.https://www.mdpi.com/2673-6470/3/1/7TikToksocial mediaprotocolcontent analysispublic healthhealth promotion |
| spellingShingle | Joelie Mandzufas Jeremiah Ayalde Daniel Ta Emily Munro Rigel Paciente Emmanuel Philip Pranoto Kaelyn King Kelly How Alanna Sincovich Mary Brushe Nicole Wickens Gabriella Wells Alix Woolard Melinda Edmunds Hannah Thomas Gina S. A. Trapp Karen Lombardi The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol Digital TikTok social media protocol content analysis public health health promotion |
| title | The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol |
| title_full | The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol |
| title_fullStr | The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol |
| title_full_unstemmed | The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol |
| title_short | The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol |
| title_sort | investigation of health related topics on tiktok a descriptive study protocol |
| topic | TikTok social media protocol content analysis public health health promotion |
| url | https://www.mdpi.com/2673-6470/3/1/7 |
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