Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform

Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile commerce pl...

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Bibliographic Details
Main Authors: Donatas Cvirka, Elzė Rudienė, Mangirdas Morkūnas
Format: Article
Language:English
Published: MDPI AG 2022-02-01
Series:Economies
Subjects:
mobile commerce
Facebook
advertisement
intention to buy
Online Access:https://www.mdpi.com/2227-7099/10/2/52

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