Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Vaccination hesitancy is a barrier to India’s efforts to control the COVID-19 pandemic. Considerable resources have been spent to promote COVID-19 vaccination, but evaluations of such efforts are sparse. Our objective was to determine how vaccine videos that manipulate message appeal (collectivistic...

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Bibliographic Details
Main Authors: Amelia M. Jamison, Rajiv N. Rimal, Rohini Ganjoo, Julia Burleson, Neil Alperstein, Ananya Bhaktaram, Paola Pascual-Ferra, Satyanarayan Mohanty, Manoj Parida, Sidharth Rath, Eleanor Kluegel, Peter Z. Orton, Daniel J. Barnett
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Vaccines
Subjects:
vaccine hesitancy
vaccine confidence
collectivism
humor
message testing
Online Access:https://www.mdpi.com/2076-393X/10/7/1110

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https://www.mdpi.com/2076-393X/10/7/1110

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