STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA
The purpose of this study was to: analyze vegetable marketing strategies carried out by highland vegetable farmers; and analyze what factors influence the marketing strategy implemented by highland vegetable farmers. This research includes descriptive-quantitative research. The research location was...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Purwokerto
2019-01-01
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| Series: | Agritech |
| Subjects: | |
| Online Access: | http://jurnalnasional.ump.ac.id/index.php/AGRITECH/article/view/3987 |
| _version_ | 1818271314830426112 |
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| author | Pujiharto Pujiharto Sri Wahyuni |
| author_facet | Pujiharto Pujiharto Sri Wahyuni |
| author_sort | Pujiharto Pujiharto |
| collection | DOAJ |
| description | The purpose of this study was to: analyze vegetable marketing strategies carried out by highland vegetable farmers; and analyze what factors influence the marketing strategy implemented by highland vegetable farmers. This research includes descriptive-quantitative research. The research location was carried out purposively in the Batur Sub District of Banjarnegara District. Data retrieval is done through surveys, observations and interviews using questionnaires. The unit of analysis was the farmer who planted the main highland vegetable plants in the study area (potatoes, cabbage, carrots). Data analysis was carried out in a quantitative descriptive manner with a Likert scale on the data of mastering marketing strategies. The strategy undertaken by highland vegetable farmers in product marketing on price, product, distribution and promotion indicators is low. |
| first_indexed | 2024-12-12T21:24:13Z |
| format | Article |
| id | doaj.art-c1aacee6a2694c6d8ac0ec4e41cc24b0 |
| institution | Directory Open Access Journal |
| issn | 1411-1063 2580-5002 |
| language | English |
| last_indexed | 2024-12-12T21:24:13Z |
| publishDate | 2019-01-01 |
| publisher | Universitas Muhammadiyah Purwokerto |
| record_format | Article |
| series | Agritech |
| spelling | doaj.art-c1aacee6a2694c6d8ac0ec4e41cc24b02022-12-22T00:11:29ZengUniversitas Muhammadiyah PurwokertoAgritech1411-10632580-50022019-01-01202394810.30595/agritech.v20i2.39872314STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARAPujiharto Pujiharto0Sri Wahyuni1Universitas Muhammadiyah PurwokertoUniversitas Muhammadiyah PurwokertoThe purpose of this study was to: analyze vegetable marketing strategies carried out by highland vegetable farmers; and analyze what factors influence the marketing strategy implemented by highland vegetable farmers. This research includes descriptive-quantitative research. The research location was carried out purposively in the Batur Sub District of Banjarnegara District. Data retrieval is done through surveys, observations and interviews using questionnaires. The unit of analysis was the farmer who planted the main highland vegetable plants in the study area (potatoes, cabbage, carrots). Data analysis was carried out in a quantitative descriptive manner with a Likert scale on the data of mastering marketing strategies. The strategy undertaken by highland vegetable farmers in product marketing on price, product, distribution and promotion indicators is low.http://jurnalnasional.ump.ac.id/index.php/AGRITECH/article/view/3987marketing strategieshighland vegetable productsbatur subdistrict |
| spellingShingle | Pujiharto Pujiharto Sri Wahyuni STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA Agritech marketing strategies highland vegetable products batur subdistrict |
| title | STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA |
| title_full | STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA |
| title_fullStr | STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA |
| title_full_unstemmed | STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA |
| title_short | STRATEGI PEMASARAN PRODUK SAYURAN DATARAN TINGGI DI WILAYAH KECAMATAN BATUR KABUPATEN BANJARNEGARA |
| title_sort | strategi pemasaran produk sayuran dataran tinggi di wilayah kecamatan batur kabupaten banjarnegara |
| topic | marketing strategies highland vegetable products batur subdistrict |
| url | http://jurnalnasional.ump.ac.id/index.php/AGRITECH/article/view/3987 |
| work_keys_str_mv | AT pujihartopujiharto strategipemasaranproduksayurandatarantinggidiwilayahkecamatanbaturkabupatenbanjarnegara AT sriwahyuni strategipemasaranproduksayurandatarantinggidiwilayahkecamatanbaturkabupatenbanjarnegara |