Modeling the impact of social media on the adoption of a new product by customers
Marketers and entrepreneurs need to keep up with the fast-paced changes that are happening in the business environment, or they might face the risk of becoming obsolete in the rapidly changing business environment. It is long gone the days when a conventional business model used to help grow fast an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-01-01
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| Series: | MethodsX |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2215016122003090 |