Utility of Sacrifices: Reorientation of the Utility Theory

Utility theory is a pivotal concept in economics that provides insights into how an individual is motivated to act under budget constraints. The main assumption of this theory and the entire field of economics is that a rational human being and an individual derive utility from the consumption of go...

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Main Author: Arun GC
Format: Article
Language:English
Published: Financial University 2023-06-01
Series:Review of Business and Economics Studies
Subjects:
Online Access:https://rbes.fa.ru/jour/article/view/242/213
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author Arun GC
author_facet Arun GC
author_sort Arun GC
collection DOAJ
description Utility theory is a pivotal concept in economics that provides insights into how an individual is motivated to act under budget constraints. The main assumption of this theory and the entire field of economics is that a rational human being and an individual derive utility from the consumption of goods and services under given budget constraints. The aim of this article is to explore these fundamental assumptions and introduce a new theoretical framework for deriving utility, which is termed the “utility of sacrifices”. Various methods were employed in the study, including a review of existing literature, an analysis of prevailing theories, and observations in real-world scenarios. The results show that, through observations, a "rational" human being derives utility from both consumption and voluntary sacrifices. Therefore, in conclusion, it is proposed that the total utility of an individual is the sum of these two components. This theoretical framework provides a more comprehensive understanding of human decision-making and behavior in economics. It also provides novel insights for future research and applications in economics.
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spelling doaj.art-c1d032d6fe4a4501a27e823e471366de2024-10-03T04:48:56ZengFinancial UniversityReview of Business and Economics Studies2308-944X2311-02792023-06-011126772https://doi.org/10.26794/2308-944X-2023-11-2-67-72Utility of Sacrifices: Reorientation of the Utility TheoryArun GC 0https://orcid.org/0000-0002-2548-5177Tribhuvan UniversityUtility theory is a pivotal concept in economics that provides insights into how an individual is motivated to act under budget constraints. The main assumption of this theory and the entire field of economics is that a rational human being and an individual derive utility from the consumption of goods and services under given budget constraints. The aim of this article is to explore these fundamental assumptions and introduce a new theoretical framework for deriving utility, which is termed the “utility of sacrifices”. Various methods were employed in the study, including a review of existing literature, an analysis of prevailing theories, and observations in real-world scenarios. The results show that, through observations, a "rational" human being derives utility from both consumption and voluntary sacrifices. Therefore, in conclusion, it is proposed that the total utility of an individual is the sum of these two components. This theoretical framework provides a more comprehensive understanding of human decision-making and behavior in economics. It also provides novel insights for future research and applications in economics.https://rbes.fa.ru/jour/article/view/242/213utilityconsumptionsacrificesdecision-makingbehavior
spellingShingle Arun GC
Utility of Sacrifices: Reorientation of the Utility Theory
Review of Business and Economics Studies
utility
consumption
sacrifices
decision-making
behavior
title Utility of Sacrifices: Reorientation of the Utility Theory
title_full Utility of Sacrifices: Reorientation of the Utility Theory
title_fullStr Utility of Sacrifices: Reorientation of the Utility Theory
title_full_unstemmed Utility of Sacrifices: Reorientation of the Utility Theory
title_short Utility of Sacrifices: Reorientation of the Utility Theory
title_sort utility of sacrifices reorientation of the utility theory
topic utility
consumption
sacrifices
decision-making
behavior
url https://rbes.fa.ru/jour/article/view/242/213
work_keys_str_mv AT arungc utilityofsacrificesreorientationoftheutilitytheory