Exploring the Brand Experience of Recoletos Education
This interpretative phenomenological analysis explores the brand experience of Recoletos Education in the Philippines. Two levels of interpretation are generated: those of the participants who make sense of their brand experience as lived experience and those of the researcher who makes sense of th...
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| Format: | Article |
| Language: | English |
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University of Negros Occidental-Recoletos Graduate School
2018-12-01
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| Series: | Philippine Social Science Journal |
| Subjects: | |
| Online Access: | https://www.philssj.org/index.php/main/article/view/16 |
| _version_ | 1798023007530123264 |
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| author | Ernil F. Almayo, OAR |
| author_facet | Ernil F. Almayo, OAR |
| author_sort | Ernil F. Almayo, OAR |
| collection | DOAJ |
| description |
This interpretative phenomenological analysis explores the brand experience of Recoletos Education in the Philippines. Two levels of interpretation are generated: those of the participants who make sense of their brand experience as lived experience and those of the researcher who makes sense of the participants’ interpretations. The four participants chosen via life history homogeneous purposeful sampling have at least 25 years of connection with a Recoletos school. Validated transcripts from in-depth interviews reveal the participants’ convergent and divergent interpretations of their brand experience. Inspired by scriptural narratives, themes insinuate the evangelizing dimension of Recoletos Education as a Catholic school brand. Finally, they also bring about correspondence with brand attributes, synergy and strategy, brand experience dimensions, and brand challenges, respectively, as they also, at the same time, comprise and reveal the single overarching theme: the key elements in the brand landscape of Recoletos Education.
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| first_indexed | 2024-04-11T17:39:18Z |
| format | Article |
| id | doaj.art-c1e769e94b0845c0a06deac948103663 |
| institution | Directory Open Access Journal |
| issn | 2672-3107 2704-288X |
| language | English |
| last_indexed | 2024-04-11T17:39:18Z |
| publishDate | 2018-12-01 |
| publisher | University of Negros Occidental-Recoletos Graduate School |
| record_format | Article |
| series | Philippine Social Science Journal |
| spelling | doaj.art-c1e769e94b0845c0a06deac9481036632022-12-22T04:11:32ZengUniversity of Negros Occidental-Recoletos Graduate SchoolPhilippine Social Science Journal2672-31072704-288X2018-12-011110.52006/main.v1i1.16Exploring the Brand Experience of Recoletos EducationErnil F. Almayo, OAR0 Province of St. Ezekiel Moreno, Order of Augustinian Recollects This interpretative phenomenological analysis explores the brand experience of Recoletos Education in the Philippines. Two levels of interpretation are generated: those of the participants who make sense of their brand experience as lived experience and those of the researcher who makes sense of the participants’ interpretations. The four participants chosen via life history homogeneous purposeful sampling have at least 25 years of connection with a Recoletos school. Validated transcripts from in-depth interviews reveal the participants’ convergent and divergent interpretations of their brand experience. Inspired by scriptural narratives, themes insinuate the evangelizing dimension of Recoletos Education as a Catholic school brand. Finally, they also bring about correspondence with brand attributes, synergy and strategy, brand experience dimensions, and brand challenges, respectively, as they also, at the same time, comprise and reveal the single overarching theme: the key elements in the brand landscape of Recoletos Education. https://www.philssj.org/index.php/main/article/view/16Education, Brand Experience, Interpretative Phenomenological Analysis, Recoletos Education, Recoletos schools |
| spellingShingle | Ernil F. Almayo, OAR Exploring the Brand Experience of Recoletos Education Philippine Social Science Journal Education, Brand Experience, Interpretative Phenomenological Analysis, Recoletos Education, Recoletos schools |
| title | Exploring the Brand Experience of Recoletos Education |
| title_full | Exploring the Brand Experience of Recoletos Education |
| title_fullStr | Exploring the Brand Experience of Recoletos Education |
| title_full_unstemmed | Exploring the Brand Experience of Recoletos Education |
| title_short | Exploring the Brand Experience of Recoletos Education |
| title_sort | exploring the brand experience of recoletos education |
| topic | Education, Brand Experience, Interpretative Phenomenological Analysis, Recoletos Education, Recoletos schools |
| url | https://www.philssj.org/index.php/main/article/view/16 |
| work_keys_str_mv | AT ernilfalmayooar exploringthebrandexperienceofrecoletoseducation |