Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design
Demonization constitutes the construction of a simplified symbolic reality through the prism of hatred. The elite classes have been framed within the discourse of far-left parties in Spain to make them antagonistic to their target audience. In this area, research tends to use explicit measures, but...
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| Format: | Article |
| Language: | English |
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Cogitatio
2023-05-01
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| Series: | Politics and Governance |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/politicsandgovernance/article/view/6369 |
| _version_ | 1797825340512403456 |
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| author | Juan Enrique Gonzálvez-Vallés José Daniel Barquero-Cabrero Natalia Enseñat-Bibiloni |
| author_facet | Juan Enrique Gonzálvez-Vallés José Daniel Barquero-Cabrero Natalia Enseñat-Bibiloni |
| author_sort | Juan Enrique Gonzálvez-Vallés |
| collection | DOAJ |
| description | Demonization constitutes the construction of a simplified symbolic reality through the prism of hatred. The elite classes have been framed within the discourse of far-left parties in Spain to make them antagonistic to their target audience. In this area, research tends to use explicit measures, but few have used implicit measures. This article aims to assess both types of voter perceptions of anti-elite class messages in Spain. Eighty Spanish voters belonging to left- and right-wing ideologies participated in this study. Implicit attitudes were measured through the implicit association test. The result shows that demonization is deepening in various layers of society in order to provoke a confrontation with the elite classes. Social networks have emerged as a means of social control, but they are not perceived as such by the subjects but rather as an additional informational or purely propagandistic element. But even among the public who are aware of the latter, the more their perception of the elite classes is limited to demonization, the more extreme their social vision is. |
| first_indexed | 2024-03-13T10:52:39Z |
| format | Article |
| id | doaj.art-c1effc050a3642ddae2605d1d601f028 |
| institution | Directory Open Access Journal |
| issn | 2183-2463 |
| language | English |
| last_indexed | 2024-03-13T10:52:39Z |
| publishDate | 2023-05-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Politics and Governance |
| spelling | doaj.art-c1effc050a3642ddae2605d1d601f0282023-05-17T09:00:59ZengCogitatioPolitics and Governance2183-24632023-05-0111217518610.17645/pag.v11i2.63693046Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental DesignJuan Enrique Gonzálvez-Vallés0José Daniel Barquero-Cabrero1Natalia Enseñat-Bibiloni2Communication Theories and Analysis, Complutense University of Madrid, SpainDepartment of Research, ESERP Business & Law School, SpainDepartment of Research, ESERP Business & Law School, SpainDemonization constitutes the construction of a simplified symbolic reality through the prism of hatred. The elite classes have been framed within the discourse of far-left parties in Spain to make them antagonistic to their target audience. In this area, research tends to use explicit measures, but few have used implicit measures. This article aims to assess both types of voter perceptions of anti-elite class messages in Spain. Eighty Spanish voters belonging to left- and right-wing ideologies participated in this study. Implicit attitudes were measured through the implicit association test. The result shows that demonization is deepening in various layers of society in order to provoke a confrontation with the elite classes. Social networks have emerged as a means of social control, but they are not perceived as such by the subjects but rather as an additional informational or purely propagandistic element. But even among the public who are aware of the latter, the more their perception of the elite classes is limited to demonization, the more extreme their social vision is.https://www.cogitatiopress.com/politicsandgovernance/article/view/6369demonizationelite classeshate speechpolarizationpolitical discoursesocial networks |
| spellingShingle | Juan Enrique Gonzálvez-Vallés José Daniel Barquero-Cabrero Natalia Enseñat-Bibiloni Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design Politics and Governance demonization elite classes hate speech polarization political discourse social networks |
| title | Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design |
| title_full | Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design |
| title_fullStr | Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design |
| title_full_unstemmed | Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design |
| title_short | Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design |
| title_sort | voter s perception of political messages against the elite classes in spain a quasi experimental design |
| topic | demonization elite classes hate speech polarization political discourse social networks |
| url | https://www.cogitatiopress.com/politicsandgovernance/article/view/6369 |
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