Truly Accountable Marketing: The Right Metrics for the Right Results
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-05-01
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| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0001/gfkmir-2015-0001.xml?format=INT |
| _version_ | 1811279255647027200 |
|---|---|
| author | Pauwels Koen |
| author_facet | Pauwels Koen |
| author_sort | Pauwels Koen |
| collection | DOAJ |
| first_indexed | 2024-04-13T00:50:04Z |
| format | Article |
| id | doaj.art-c1fd90f3a04a4bdeb80fef22b41bde0c |
| institution | Directory Open Access Journal |
| issn | 1865-5866 |
| language | English |
| last_indexed | 2024-04-13T00:50:04Z |
| publishDate | 2015-05-01 |
| publisher | Sciendo |
| record_format | Article |
| series | GfK Marketing Intelligence Review |
| spelling | doaj.art-c1fd90f3a04a4bdeb80fef22b41bde0c2022-12-22T03:09:53ZengSciendoGfK Marketing Intelligence Review1865-58662015-05-017181510.1515/gfkmir-2015-0001gfkmir-2015-0001Truly Accountable Marketing: The Right Metrics for the Right ResultsPauwels Koen0Professor of Marketing at Ozyegin University, Istanbul, Turkeyhttp://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0001/gfkmir-2015-0001.xml?format=INTMarketing AccountabilityMarketing MetricsKPIMarketing Measurement |
| spellingShingle | Pauwels Koen Truly Accountable Marketing: The Right Metrics for the Right Results GfK Marketing Intelligence Review Marketing Accountability Marketing Metrics KPI Marketing Measurement |
| title | Truly Accountable Marketing: The Right Metrics for the Right Results |
| title_full | Truly Accountable Marketing: The Right Metrics for the Right Results |
| title_fullStr | Truly Accountable Marketing: The Right Metrics for the Right Results |
| title_full_unstemmed | Truly Accountable Marketing: The Right Metrics for the Right Results |
| title_short | Truly Accountable Marketing: The Right Metrics for the Right Results |
| title_sort | truly accountable marketing the right metrics for the right results |
| topic | Marketing Accountability Marketing Metrics KPI Marketing Measurement |
| url | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0001/gfkmir-2015-0001.xml?format=INT |
| work_keys_str_mv | AT pauwelskoen trulyaccountablemarketingtherightmetricsfortherightresults |