Truly Accountable Marketing: The Right Metrics for the Right Results

Truly Accountable Marketing: The Right Metrics for the Right Results

Bibliographic Details
Main Author:	Pauwels Koen
Format:	Article
Language:	English
Published:	Sciendo 2015-05-01
Series:	GfK Marketing Intelligence Review
Subjects:	Marketing Accountability Marketing Metrics KPI Marketing Measurement
Online Access:	http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0001/gfkmir-2015-0001.xml?format=INT

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