RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET
This study analyzes the effect of foodborne outbreaks that occurred in 2006 and 2008 in the peanut butter industry across the United States. The objective of this study was to estimate the demand and pricing conduct in the peanut butter industry under the salmonella outbreaks. The study applied a ra...
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| Format: | Article |
| Language: | English |
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International Journal of Food and Agricultural Economics
2023-10-01
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| Series: | International Journal of Food and Agricultural Economics |
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| Online Access: | https://www.foodandagriculturejournal.com/vol11.no4.pp207.pdf |
| _version_ | 1797400747708514304 |
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| author | Sungtae Eun |
| author_facet | Sungtae Eun |
| author_sort | Sungtae Eun |
| collection | DOAJ |
| description | This study analyzes the effect of foodborne outbreaks that occurred in 2006 and 2008 in the peanut butter industry across the United States. The objective of this study was to estimate the demand and pricing conduct in the peanut butter industry under the salmonella outbreaks. The study applied a random coefficients multinomial logit demand for differentiated peanut butter brands. With own and cross-price elasticities and cost parameters corresponding to those products' attributes, the study analyzes the effect of a foodborne outbreak on consumers' behavior and manufacturers' pricing performance. Furthermore, this study used the demand estimates to measure the market power of peanut butter brands. Consumers react negatively to price in all cities, but the other taste parameter estimates for calorie, fat, sugar, and protein had a wide distribution, depending on consumers’ demographics. For pricing conduct, the cities indicated higher Lerner indices when the city shifted the pricing conduct. |
| first_indexed | 2024-03-09T01:59:00Z |
| format | Article |
| id | doaj.art-c2221aa546cd4edba3703deb85835b83 |
| institution | Directory Open Access Journal |
| issn | 2147-8988 |
| language | English |
| last_indexed | 2024-03-09T01:59:00Z |
| publishDate | 2023-10-01 |
| publisher | International Journal of Food and Agricultural Economics |
| record_format | Article |
| series | International Journal of Food and Agricultural Economics |
| spelling | doaj.art-c2221aa546cd4edba3703deb85835b832023-12-08T08:15:15ZengInternational Journal of Food and Agricultural EconomicsInternational Journal of Food and Agricultural Economics2147-89882023-10-01114207227RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKETSungtae Eun0https://orcid.org/0000-0002-0325-9662Research Fellow in Industrial and Economic Research Division of Jeonbuk Institute, 1696 Kongji Patjwi-ro, Jeonju-si, Jeollabuk-do, 55068, South KoreaThis study analyzes the effect of foodborne outbreaks that occurred in 2006 and 2008 in the peanut butter industry across the United States. The objective of this study was to estimate the demand and pricing conduct in the peanut butter industry under the salmonella outbreaks. The study applied a random coefficients multinomial logit demand for differentiated peanut butter brands. With own and cross-price elasticities and cost parameters corresponding to those products' attributes, the study analyzes the effect of a foodborne outbreak on consumers' behavior and manufacturers' pricing performance. Furthermore, this study used the demand estimates to measure the market power of peanut butter brands. Consumers react negatively to price in all cities, but the other taste parameter estimates for calorie, fat, sugar, and protein had a wide distribution, depending on consumers’ demographics. For pricing conduct, the cities indicated higher Lerner indices when the city shifted the pricing conduct.https://www.foodandagriculturejournal.com/vol11.no4.pp207.pdfconsumer behaviorpricing conductsalmonella outbreakpeanut buttersentiment scorerandom coefficient logit modelindustrial organizationlerner index |
| spellingShingle | Sungtae Eun RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET International Journal of Food and Agricultural Economics consumer behavior pricing conduct salmonella outbreak peanut butter sentiment score random coefficient logit model industrial organization lerner index |
| title | RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET |
| title_full | RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET |
| title_fullStr | RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET |
| title_full_unstemmed | RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET |
| title_short | RESPONSES OF CONSUMER AND MANUFACTURER TO THE SALMONELLA OUTBREAK IN THE U.S. PEANUT BUTTER MARKET |
| title_sort | responses of consumer and manufacturer to the salmonella outbreak in the u s peanut butter market |
| topic | consumer behavior pricing conduct salmonella outbreak peanut butter sentiment score random coefficient logit model industrial organization lerner index |
| url | https://www.foodandagriculturejournal.com/vol11.no4.pp207.pdf |
| work_keys_str_mv | AT sungtaeeun responsesofconsumerandmanufacturertothesalmonellaoutbreakintheuspeanutbuttermarket |