Risky Business: Building a Super Luxury Wine Brand

ARA Estates Winery (name disguised at company's request) was a well-known Napa, California Cabernet Sauvignon producer, located in the prestigious Howell Mountain wine-growing region. Established in the early 1990s, ARA Estates Winery went through several years of challenges before finding its...

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Bibliographic Details
Main Authors: Lindsey M. Higgins, Jean Dodson Peterson, Michael H. Lau
Format: Article
Language:English
Published: The Wine Business Institute at Sonoma State University 2016-04-01
Series:Wine Business Journal
Online Access:https://doi.org/10.26813/wbcrj/2016.01.01/risky