PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR
The purpose of this research to determine the effect of atmospheric outlet and retail services toward impulsive buying through hedonic value. In this research examined four variables, namely atmospheric outlet, retail services, hedonic value as well as impulsive buying. The location of this research...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2012-11-01
|
| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://ojs.unud.ac.id/index.php/jmbk/article/view/2200 |