Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

The present research is aimed at analyzing and evaluating the influence of key stakeholders on sustainability marketing strategies (SMSs) of multi-industry Indian companies. The study objective is achieved in several phases, including development of typology of SMS of Indian companies, identificatio...

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Bibliographic Details
Main Authors: Vinod Kumar, Zillur Rahman, A. A. Kazmi
Format: Article
Language:English
Published: SAGE Publishing 2016-09-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244016667991

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