Analisis Faktor-Faktor Meal Experience dalam Menciptakan Perilaku Konsumen Pasca Pembelian di Jubilare Dine and Wine Bandung

Restaurant and cafe industry competition is getting tougher. Implementation of the strategy is not right, causing not guaranteed of loyal consumers. When loyalty is difficult to form, at least marketers should pay attention to post purchase consumer behaviour. Consumers relate to a product, there ar...

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Bibliographic Details
Main Authors: Ridwan Iskandar, Wishnu Wardhana
Format: Article
Language:English
Published: Politeknik Pariwisata NHI Bandung 2017-12-01
Series:Jurnal Kepariwisataan
Subjects:
Online Access:https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/10