Analisis Faktor-Faktor Meal Experience dalam Menciptakan Perilaku Konsumen Pasca Pembelian di Jubilare Dine and Wine Bandung
Restaurant and cafe industry competition is getting tougher. Implementation of the strategy is not right, causing not guaranteed of loyal consumers. When loyalty is difficult to form, at least marketers should pay attention to post purchase consumer behaviour. Consumers relate to a product, there ar...
Main Authors: | Ridwan Iskandar, Wishnu Wardhana |
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Format: | Article |
Language: | English |
Published: |
Politeknik Pariwisata NHI Bandung
2017-12-01
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Series: | Jurnal Kepariwisataan |
Subjects: | |
Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/10 |
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