| Summary: | Reverse Logistics is support in moving goods from consumer to a facility where re-capturing of value of the End of Life goods is possible. This can be achieved by product recovery management. The recovered material can be reused as raw material in manufacturing giving an edge of cost competitiveness. Besides this, Reverse logistics also mitigates problem of pollution, cheaper raw material, value for waste and making return policy easy in on-line shopping. This paper aims to investigate the responsiveness of reverse logistics using AHP in maintaining cost, product recovery management, environment, customer satisfaction citing examples of major manufacturing sector. The paper highlights the importance of responsiveness of reverse logistics to make it more responsible towards environment and making reverse logistics as a profitable venture. The study also provides roadmap to top management in furnishing their social responsibility to take care of End of Life goods produced from their firms as the human being no more be as wasteful and insensitive towards his surroundings. The best implication of RL may ease the problem of electronics and plastics waste disposal, pollution of land, air and aquatics and vanishing of precious rare metals from the earth.
Received: 4 August 2023 | Revised: 7 October 2023 | Accepted: 12 November 2023
Conflicts of Interest
The authors declare that they have no conflicts of interest to this work.
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