Sneakerheads as fans and sneaker fandom as participatory culture

This paper considers sneakerheads, or sneaker collectors and enthusiasts, as fans. It explores both them and their participatory culture, developing a new approach to researching sneakerheads: I here conceptualize sneaker collecting as an object-inspired fandom to highlight the difference between sn...

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Main Author: Ekaterina Kulinicheva
Format: Article
Language:English
Published: Organization for Transformative Works 2021-09-01
Series:Transformative Works and Cultures
Subjects:
Online Access:https://journal.transformativeworks.org/index.php/twc/article/view/1991/2871
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author Ekaterina Kulinicheva
author_facet Ekaterina Kulinicheva
author_sort Ekaterina Kulinicheva
collection DOAJ
description This paper considers sneakerheads, or sneaker collectors and enthusiasts, as fans. It explores both them and their participatory culture, developing a new approach to researching sneakerheads: I here conceptualize sneaker collecting as an object-inspired fandom to highlight the difference between sneaker fandom and other object-oriented fandoms. This paper demonstrates that sneaker collecting is about both collecting knowledge about the subject of sneakers and collecting sneakers themselves. The materiality of sneakers, the story behind a design, and the cultural history of sneakers attracts sneakerheads to sneakers. As such, I here explore the following characteristics of sneaker collecting: the importance of knowledge and its acquisition, the high value of the community's practices and activities, the high level of emotional involvement, fan art (sneaker art), and anticommercial ideologies and beliefs. The approach demonstrated in this paper could also be useful in research of other communities organized around collecting wearable goods, such as clothes or accessories, including football T-shirts, vintage denim, and bags.
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spelling doaj.art-c27cb204f86a4cf5b8246fc871c91bea2022-12-21T18:29:15ZengOrganization for Transformative WorksTransformative Works and Cultures1941-22582021-09-0136https://doi.org/10.3983/twc.2021.1991Sneakerheads as fans and sneaker fandom as participatory cultureEkaterina Kulinicheva0HSE UniversityThis paper considers sneakerheads, or sneaker collectors and enthusiasts, as fans. It explores both them and their participatory culture, developing a new approach to researching sneakerheads: I here conceptualize sneaker collecting as an object-inspired fandom to highlight the difference between sneaker fandom and other object-oriented fandoms. This paper demonstrates that sneaker collecting is about both collecting knowledge about the subject of sneakers and collecting sneakers themselves. The materiality of sneakers, the story behind a design, and the cultural history of sneakers attracts sneakerheads to sneakers. As such, I here explore the following characteristics of sneaker collecting: the importance of knowledge and its acquisition, the high value of the community's practices and activities, the high level of emotional involvement, fan art (sneaker art), and anticommercial ideologies and beliefs. The approach demonstrated in this paper could also be useful in research of other communities organized around collecting wearable goods, such as clothes or accessories, including football T-shirts, vintage denim, and bags.https://journal.transformativeworks.org/index.php/twc/article/view/1991/2871collectingfandom studiessartorial fandomsneakers
spellingShingle Ekaterina Kulinicheva
Sneakerheads as fans and sneaker fandom as participatory culture
Transformative Works and Cultures
collecting
fandom studies
sartorial fandom
sneakers
title Sneakerheads as fans and sneaker fandom as participatory culture
title_full Sneakerheads as fans and sneaker fandom as participatory culture
title_fullStr Sneakerheads as fans and sneaker fandom as participatory culture
title_full_unstemmed Sneakerheads as fans and sneaker fandom as participatory culture
title_short Sneakerheads as fans and sneaker fandom as participatory culture
title_sort sneakerheads as fans and sneaker fandom as participatory culture
topic collecting
fandom studies
sartorial fandom
sneakers
url https://journal.transformativeworks.org/index.php/twc/article/view/1991/2871
work_keys_str_mv AT ekaterinakulinicheva sneakerheadsasfansandsneakerfandomasparticipatoryculture