A genre approach to goals and their implementation applied to a TV programme for the Virginia Farming Community

A genre approach to goals and their implementation applied to a TV programme for the Virginia Farming Community

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In this article we have analysed a television programme, Down Home Virginia, addressed to farmers and the general public in the state of Virginia, USA from a genre studies perspective. Down Home Virginia constitutes a mixed or hybrid genre (Bhatia, 2002) which combines news, entertainment and the pr...

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Bibliographic Details
Main Authors: Barry Pennock Speck, Ma Milagros del Saz Rubio
Format: Article
Language:English
Published: Asociación Europea de Lenguas para Fines Específicos 2006-04-01
Series:Ibérica
Subjects:
discourse analysis
genre studies
overt/covert goals and strategic/tactical goals
popularization of discourse
media discourse
Online Access:http://www.aelfe.org/documents/Ib11-02%20Barry%20Pennock.pdf

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