Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model

Mobile phones have been popular by providing with access to the internet based on evolving technology. On the global market, various companies offer different mobile phone designs with various product features. However, the significance of these features with regards to customer expectations and per...

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Main Authors: Selçuk Çebi, Esra İlbahar
Format: Article
Language:English
Published: Istanbul University 2018-06-01
Series:Alphanumeric Journal
Subjects:
Online Access: http://alphanumericjournal.com/media/Issue/volume-6-issue-1-2018/akilli-telefon-tasarimina-etki-eden-parametrelerin-bulanik-k_03uFwrB.pdf
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author Selçuk Çebi
Esra İlbahar
author_facet Selçuk Çebi
Esra İlbahar
author_sort Selçuk Çebi
collection DOAJ
description Mobile phones have been popular by providing with access to the internet based on evolving technology. On the global market, various companies offer different mobile phone designs with various product features. However, the significance of these features with regards to customer expectations and perception is uncertain. For this, within the scope of this study, it is aimed to classify mobile phone design features in the direction of user perception and expectation. This will allow manufacturers to develop customer expectation and perception oriented designs. In the scope of the study, the telephone design parameters were classified by using fuzzy Kano Model and the obtained classification was compared with results obtained from classic Kano Model. Kano Model surveys have been prepared to define the importance of user-oriented features in the mobile phone designs that have been recently introduced to the market and these surveys have been applied to 118 participants between 18-35 years old.
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spelling doaj.art-c28effb0756a4b6bb44a2c83f59380a12023-02-15T16:18:36ZengIstanbul UniversityAlphanumeric Journal2148-22252018-06-01618392http://dx.doi.org/10.17093/alphanumeric.39172121482225Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano ModelSelçuk Çebi0Esra İlbahar1 Yıldız Technical University, Department of Industrial Engineering, Faculty of Mechanical Engineering Yıldız Technical University, Mobile phones have been popular by providing with access to the internet based on evolving technology. On the global market, various companies offer different mobile phone designs with various product features. However, the significance of these features with regards to customer expectations and perception is uncertain. For this, within the scope of this study, it is aimed to classify mobile phone design features in the direction of user perception and expectation. This will allow manufacturers to develop customer expectation and perception oriented designs. In the scope of the study, the telephone design parameters were classified by using fuzzy Kano Model and the obtained classification was compared with results obtained from classic Kano Model. Kano Model surveys have been prepared to define the importance of user-oriented features in the mobile phone designs that have been recently introduced to the market and these surveys have been applied to 118 participants between 18-35 years old. http://alphanumericjournal.com/media/Issue/volume-6-issue-1-2018/akilli-telefon-tasarimina-etki-eden-parametrelerin-bulanik-k_03uFwrB.pdf customer oriented product designfuzzy logickano modelsmart phone design
spellingShingle Selçuk Çebi
Esra İlbahar
Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model
Alphanumeric Journal
customer oriented product design
fuzzy logic
kano model
smart phone design
title Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model
title_full Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model
title_fullStr Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model
title_full_unstemmed Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model
title_short Analysis of Parameters Affecting The Smart Phone Design By Using Fuzzy Kano Model
title_sort analysis of parameters affecting the smart phone design by using fuzzy kano model
topic customer oriented product design
fuzzy logic
kano model
smart phone design
url http://alphanumericjournal.com/media/Issue/volume-6-issue-1-2018/akilli-telefon-tasarimina-etki-eden-parametrelerin-bulanik-k_03uFwrB.pdf
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AT esrailbahar analysisofparametersaffectingthesmartphonedesignbyusingfuzzykanomodel