Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe
Muslim and non-Muslim consumers demand for halal market in Europe as well as other parts of the world, is growing strongly. Therefore, in this study, Halal products were selected as one of the types Halal foods and the factors affecting purchase intention of Halal products (Brand trust, brand equity...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-07-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-571-1&slc_lang=en&sid=1 |