Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2016-05-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/355 |
| _version_ | 1811220178032132096 |
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| author | Kenneth L. Hacker Vanessa R. Mendez |
| author_facet | Kenneth L. Hacker Vanessa R. Mendez |
| author_sort | Kenneth L. Hacker |
| collection | DOAJ |
| description | This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. |
| first_indexed | 2024-04-12T07:37:06Z |
| format | Article |
| id | doaj.art-c298039c70c346d189bf57ab36f44cc6 |
| institution | Directory Open Access Journal |
| issn | 2183-2439 |
| language | English |
| last_indexed | 2024-04-12T07:37:06Z |
| publishDate | 2016-05-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj.art-c298039c70c346d189bf57ab36f44cc62022-12-22T03:41:55ZengCogitatioMedia and Communication2183-24392016-05-0142699110.17645/mac.v4i2.355296Toward a Model of Strategic Influence, International Broadcasting, and Global EngagementKenneth L. Hacker0Vanessa R. Mendez1Department of Communication Studies, New Mexico State University, USADepartment of Communication Studies, New Mexico State University, USAThis article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.https://www.cogitatiopress.com/mediaandcommunication/article/view/355international broadcastingpublic diplomacysocial mediastrategic communicationstrategic influence |
| spellingShingle | Kenneth L. Hacker Vanessa R. Mendez Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement Media and Communication international broadcasting public diplomacy social media strategic communication strategic influence |
| title | Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
| title_full | Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
| title_fullStr | Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
| title_full_unstemmed | Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
| title_short | Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
| title_sort | toward a model of strategic influence international broadcasting and global engagement |
| topic | international broadcasting public diplomacy social media strategic communication strategic influence |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/355 |
| work_keys_str_mv | AT kennethlhacker towardamodelofstrategicinfluenceinternationalbroadcastingandglobalengagement AT vanessarmendez towardamodelofstrategicinfluenceinternationalbroadcastingandglobalengagement |