Creating shared value: the case of innovability at Suzano in Brazil

Creating shared value: the case of innovability at Suzano in Brazil

Purpose – This study aims to investigate how Suzano implemented shared value (SV) strategies to reconcile profitability and social welfare by joining innovation and sustainability. Design/methodology/approach – The authors use an exploratory, descriptive qualitative approach using the interactive qu...

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Bibliographic Details
Main Authors: Silvia Ferraz Nogueira De Tommaso, Vanessa Pinsky
Format: Article
Language:English
Published: Emerald Publishing 2021-12-01
Series:Innovation & Management Review
Subjects:
shared value
innovation
sustainability
strategy
iqa method
Online Access:https://www.emerald.com/insight/content/doi/10.1108/INMR-07-2021-0120/full/pdf?title=creating-shared-value-the-case-of-innovability-at-suzano-in-brazil

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