The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerous companies for building and sustaining compe...
| Үндсэн зохиолчид: | , , |
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| Формат: | Өгүүллэг |
| Хэл сонгох: | English |
| Хэвлэсэн: |
University of Belgrade, Faculty of Organisational Sciences
2022-05-01
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| Цуврал: | Management |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://management.fon.bg.ac.rs/index.php/mng/article/view/427 |