Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach
This paper has been offered a technique for proper locating of Taliya Company’s sales shops and the supporting service centers. The researcher has discussed to know the related fundamental elements through library researches, interviews with Taliya professionals which are classified in two main cate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2011-03-01
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| Series: | مدیریت صنعتی |
| Subjects: | |
| Online Access: | https://imj.ut.ac.ir/article_23000_56b72388ef1654a1477c637aa501fb92.pdf |
| _version_ | 1811199033475072000 |
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| author | Mansour Momeni Ahmad Jafarnejad Shokoofeh Sadeghi |
| author_facet | Mansour Momeni Ahmad Jafarnejad Shokoofeh Sadeghi |
| author_sort | Mansour Momeni |
| collection | DOAJ |
| description | This paper has been offered a technique for proper locating of Taliya Company’s sales shops and the supporting service centers. The researcher has discussed to know the related fundamental elements through library researches, interviews with Taliya professionals which are classified in two main categories of attributes and constraints. The attributes are consisting of marketing & customer’s satisfaction and constraints are regarding to the financial, commercial, and topological facilities. 66 cases are chosen to be studied containing three sales shops in each of 22 areas of Tehran. The cases were selected advised by out letting and real estate consultants. For selecting optimized centers, there was used the combined pair wise comparison and TOPSIS to calculate attributes weight. Then zero-one integer programming was used for optimized centers. Finally six shops have been selected as optimize centers. |
| first_indexed | 2024-04-12T01:41:05Z |
| format | Article |
| id | doaj.art-c2d7d8fdacb14308b6fc5772ac4b329f |
| institution | Directory Open Access Journal |
| issn | 2008-5885 2423-5369 |
| language | fas |
| last_indexed | 2024-04-12T01:41:05Z |
| publishDate | 2011-03-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت صنعتی |
| spelling | doaj.art-c2d7d8fdacb14308b6fc5772ac4b329f2022-12-22T03:53:12ZfasUniversity of Tehranمدیریت صنعتی2008-58852423-53692011-03-013612914823000Optimizing Distribution Centers Location in Marketing Process through Mathematical ApproachMansour Momeni0Ahmad Jafarnejad1Shokoofeh Sadeghi2دانشیار دانشکده مدیریت، دانشگاه تهران، ایراندانشیار دانشکده مدیریت، دانشگاه تهران، ایراندانشجوی کارشناسی ارشد مدیریت صنعتی، دانشگاه تهران، ایرانThis paper has been offered a technique for proper locating of Taliya Company’s sales shops and the supporting service centers. The researcher has discussed to know the related fundamental elements through library researches, interviews with Taliya professionals which are classified in two main categories of attributes and constraints. The attributes are consisting of marketing & customer’s satisfaction and constraints are regarding to the financial, commercial, and topological facilities. 66 cases are chosen to be studied containing three sales shops in each of 22 areas of Tehran. The cases were selected advised by out letting and real estate consultants. For selecting optimized centers, there was used the combined pair wise comparison and TOPSIS to calculate attributes weight. Then zero-one integer programming was used for optimized centers. Finally six shops have been selected as optimize centers.https://imj.ut.ac.ir/article_23000_56b72388ef1654a1477c637aa501fb92.pdflocationPair-wise comparisonTOPSISZero-One Integer Programming. |
| spellingShingle | Mansour Momeni Ahmad Jafarnejad Shokoofeh Sadeghi Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach مدیریت صنعتی location Pair-wise comparison TOPSIS Zero-One Integer Programming. |
| title | Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach |
| title_full | Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach |
| title_fullStr | Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach |
| title_full_unstemmed | Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach |
| title_short | Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach |
| title_sort | optimizing distribution centers location in marketing process through mathematical approach |
| topic | location Pair-wise comparison TOPSIS Zero-One Integer Programming. |
| url | https://imj.ut.ac.ir/article_23000_56b72388ef1654a1477c637aa501fb92.pdf |
| work_keys_str_mv | AT mansourmomeni optimizingdistributioncenterslocationinmarketingprocessthroughmathematicalapproach AT ahmadjafarnejad optimizingdistributioncenterslocationinmarketingprocessthroughmathematicalapproach AT shokoofehsadeghi optimizingdistributioncenterslocationinmarketingprocessthroughmathematicalapproach |