Analyzing the Global Media Market: Institutional-Methodological Bases
The processes of formation of the world media market date back to the second half of the 20th century and are primarily related to the development in the countries - leaders of the post-industrial model of economic development. In recent decades, the fundamental trends in the development of the medi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-06-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-6_0-pages-280_285.pdf |
| _version_ | 1819078942598889472 |
|---|---|
| author | Liubchik Katerina L. |
| author_facet | Liubchik Katerina L. |
| author_sort | Liubchik Katerina L. |
| collection | DOAJ |
| description | The processes of formation of the world media market date back to the second half of the 20th century and are primarily related to the development in the countries - leaders of the post-industrial model of economic development. In recent decades, the fundamental trends in the development of the media industry have crystallized, such as: formation and build-up of competitive influence on the global media sphere of transnational business structures; dynamic internationalization of media business; synchronization of cycles of the national media markets; scaling up the media exports and international cooperation in the information and communication sphere. At the same time, activities of media sellers, as the external advertising structures, are aimed both at the direct sale of advertising of media and its selling together with the own advertising media departments. At this, functioning of intermediary structures in the person of media sellers, like distributors, also has a significant impact on the key parameters of the global media market and its equilibrium status. Altogether, the main proportions of the global media market, its subject-object and territorial-geographical structures are formed, and their system is characterized by rigid hierarchy, reflecting the degree of creativity of media products. |
| first_indexed | 2024-12-21T19:21:07Z |
| format | Article |
| id | doaj.art-c2f9a084507341e0a1025380e100c44d |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-21T19:21:07Z |
| publishDate | 2019-06-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-c2f9a084507341e0a1025380e100c44d2022-12-21T18:52:56ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2019-06-01649728028510.32983/2222-4459-2019-6-280-285Analyzing the Global Media Market: Institutional-Methodological BasesLiubchik Katerina L.0Kyiv National Economic University named after V. HetmanThe processes of formation of the world media market date back to the second half of the 20th century and are primarily related to the development in the countries - leaders of the post-industrial model of economic development. In recent decades, the fundamental trends in the development of the media industry have crystallized, such as: formation and build-up of competitive influence on the global media sphere of transnational business structures; dynamic internationalization of media business; synchronization of cycles of the national media markets; scaling up the media exports and international cooperation in the information and communication sphere. At the same time, activities of media sellers, as the external advertising structures, are aimed both at the direct sale of advertising of media and its selling together with the own advertising media departments. At this, functioning of intermediary structures in the person of media sellers, like distributors, also has a significant impact on the key parameters of the global media market and its equilibrium status. Altogether, the main proportions of the global media market, its subject-object and territorial-geographical structures are formed, and their system is characterized by rigid hierarchy, reflecting the degree of creativity of media products.http://www.business-inform.net/export_pdf/business-inform-2019-6_0-pages-280_285.pdfmedia industrybusiness structuresglobal media marketmass informationmedia |
| spellingShingle | Liubchik Katerina L. Analyzing the Global Media Market: Institutional-Methodological Bases Bìznes Inform media industry business structures global media market mass information media |
| title | Analyzing the Global Media Market: Institutional-Methodological Bases |
| title_full | Analyzing the Global Media Market: Institutional-Methodological Bases |
| title_fullStr | Analyzing the Global Media Market: Institutional-Methodological Bases |
| title_full_unstemmed | Analyzing the Global Media Market: Institutional-Methodological Bases |
| title_short | Analyzing the Global Media Market: Institutional-Methodological Bases |
| title_sort | analyzing the global media market institutional methodological bases |
| topic | media industry business structures global media market mass information media |
| url | http://www.business-inform.net/export_pdf/business-inform-2019-6_0-pages-280_285.pdf |
| work_keys_str_mv | AT liubchikkaterinal analyzingtheglobalmediamarketinstitutionalmethodologicalbases |