Osztrák és magyar borterméknevek nyelvészeti vizsgálata
Linguistic analysis of names for Austrian and Hungarian wine products The study presents the product-naming strategies of innovative wineries in Eastern Austria and Transdanubian Hungary that mainly produce natural wines. The dataset was compiled through an internet search of wine product names...
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| Format: | Article |
| Language: | Hungarian |
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Society of Hungarian Linguistics; Institute of Hungarian Linguistics and Finno-Ugric Studies of ELTE University
2023-12-01
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| Series: | Névtani Értesítő |
| Subjects: | |
| Online Access: | https://ojs.mtak.hu/index.php/nevtert/article/view/15503 |
| _version_ | 1797236609912930304 |
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| author | Anikó Szilágyi-Kósa |
| author_facet | Anikó Szilágyi-Kósa |
| author_sort | Anikó Szilágyi-Kósa |
| collection | DOAJ |
| description |
Linguistic analysis of names for Austrian and Hungarian wine products
The study presents the product-naming strategies of innovative wineries in Eastern Austria and Transdanubian Hungary that mainly produce natural wines. The dataset was compiled through an internet search of wine product names used in the early 2020s. The names were classified according to the linguistic elements and strategies found in the names. The names were then used to identify the linguistic-cultural contacts on both sides of the Hungarian-Austrian border. The wine product names contain many primary proper names (surnames, forenames, toponyms), but also abound in linguistic play and elements of foreign origin. All these can be explained by the general expectation of product names to attract the attention of the consumer, to be memorable and useful for advertising purposes.
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| first_indexed | 2024-04-24T17:06:35Z |
| format | Article |
| id | doaj.art-c2feaf7125f24d7eb14df321856cd507 |
| institution | Directory Open Access Journal |
| issn | 0139-2190 2064-7484 |
| language | Hungarian |
| last_indexed | 2024-04-24T17:06:35Z |
| publishDate | 2023-12-01 |
| publisher | Society of Hungarian Linguistics; Institute of Hungarian Linguistics and Finno-Ugric Studies of ELTE University |
| record_format | Article |
| series | Névtani Értesítő |
| spelling | doaj.art-c2feaf7125f24d7eb14df321856cd5072024-03-29T01:14:54ZhunSociety of Hungarian Linguistics; Institute of Hungarian Linguistics and Finno-Ugric Studies of ELTE UniversityNévtani Értesítő0139-21902064-74842023-12-014510.29178/NevtErt.2023.7Osztrák és magyar borterméknevek nyelvészeti vizsgálataAnikó Szilágyi-Kósa0Károli Gáspár Református Egyetem Linguistic analysis of names for Austrian and Hungarian wine products The study presents the product-naming strategies of innovative wineries in Eastern Austria and Transdanubian Hungary that mainly produce natural wines. The dataset was compiled through an internet search of wine product names used in the early 2020s. The names were classified according to the linguistic elements and strategies found in the names. The names were then used to identify the linguistic-cultural contacts on both sides of the Hungarian-Austrian border. The wine product names contain many primary proper names (surnames, forenames, toponyms), but also abound in linguistic play and elements of foreign origin. All these can be explained by the general expectation of product names to attract the attention of the consumer, to be memorable and useful for advertising purposes. https://ojs.mtak.hu/index.php/nevtert/article/view/15503terméknevekborok neveiterméknévadási stratégiáktulajdonnevek a márkanevekbenAusztriaDunántúl |
| spellingShingle | Anikó Szilágyi-Kósa Osztrák és magyar borterméknevek nyelvészeti vizsgálata Névtani Értesítő terméknevek borok nevei terméknévadási stratégiák tulajdonnevek a márkanevekben Ausztria Dunántúl |
| title | Osztrák és magyar borterméknevek nyelvészeti vizsgálata |
| title_full | Osztrák és magyar borterméknevek nyelvészeti vizsgálata |
| title_fullStr | Osztrák és magyar borterméknevek nyelvészeti vizsgálata |
| title_full_unstemmed | Osztrák és magyar borterméknevek nyelvészeti vizsgálata |
| title_short | Osztrák és magyar borterméknevek nyelvészeti vizsgálata |
| title_sort | osztrak es magyar bortermeknevek nyelveszeti vizsgalata |
| topic | terméknevek borok nevei terméknévadási stratégiák tulajdonnevek a márkanevekben Ausztria Dunántúl |
| url | https://ojs.mtak.hu/index.php/nevtert/article/view/15503 |
| work_keys_str_mv | AT anikoszilagyikosa osztrakesmagyarbortermekneveknyelveszetivizsgalata |