If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance

Individuals may knowingly engage in eco-unfriendly behaviors even though they endorse the injunctive norm that people should protect the environment. Although they presumably experience cognitive dissonance, they often fail to change either their environment-related behavior or their support for the...

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Main Authors: Dimitri Voisin, Patrick Gosling, Camille Amoura, Delphine Miraucourt, Tiphanie Weber, Quentin Dappe
Format: Article
Language:English
Published: Ubiquity Press 2020-04-01
Series:International Review of Social Psychology
Subjects:
Online Access:https://www.rips-irsp.com/articles/113
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author Dimitri Voisin
Patrick Gosling
Camille Amoura
Delphine Miraucourt
Tiphanie Weber
Quentin Dappe
author_facet Dimitri Voisin
Patrick Gosling
Camille Amoura
Delphine Miraucourt
Tiphanie Weber
Quentin Dappe
author_sort Dimitri Voisin
collection DOAJ
description Individuals may knowingly engage in eco-unfriendly behaviors even though they endorse the injunctive norm that people should protect the environment. Although they presumably experience cognitive dissonance, they often fail to change either their environment-related behavior or their support for the injunctive norm. In the first of two experiments, we compared a low-choice condition (low dissonance arousal) with a standard high-choice condition and a high-choice condition with injunctive norm (high dissonance arousal). Results showed that acting freely in an eco-unfriendly and counterattitudinal manner resulted in less acceptance of responsibility, but responsibility was not denied if the injunctive norm was made salient. We hypothesized that this was driven by a desire to maintain self-integrity. In the second experiment (preregistered study), we sought to test this hypothesis by manipulating self-affirmation and the salience of the injunctive norm in a high-choice situation. Results confirmed that participants protected their self-integrity by denying responsibility or relying on the injunctive norm. Moreover, attitude toward waste recycling was more positive when the injunctive norm was salient, regardless of self-affirmation.
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spelling doaj.art-c300f743be104a07839c57fe7455f48f2022-12-21T19:15:26ZengUbiquity PressInternational Review of Social Psychology2397-85702020-04-0133110.5334/irsp.11395If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive DissonanceDimitri Voisin0Patrick Gosling1Camille Amoura2Delphine Miraucourt3Tiphanie Weber4Quentin Dappe5University of Reims Champagne-Ardenne, ReimsUniversity of Paris West Nanterre La Defense, NanterreUniversity of Artois, LiévinUniversity of Reims Champagne-Ardenne, ReimsUniversity of Reims Champagne-Ardenne, ReimsUniversity of Reims Champagne-Ardenne, ReimsIndividuals may knowingly engage in eco-unfriendly behaviors even though they endorse the injunctive norm that people should protect the environment. Although they presumably experience cognitive dissonance, they often fail to change either their environment-related behavior or their support for the injunctive norm. In the first of two experiments, we compared a low-choice condition (low dissonance arousal) with a standard high-choice condition and a high-choice condition with injunctive norm (high dissonance arousal). Results showed that acting freely in an eco-unfriendly and counterattitudinal manner resulted in less acceptance of responsibility, but responsibility was not denied if the injunctive norm was made salient. We hypothesized that this was driven by a desire to maintain self-integrity. In the second experiment (preregistered study), we sought to test this hypothesis by manipulating self-affirmation and the salience of the injunctive norm in a high-choice situation. Results confirmed that participants protected their self-integrity by denying responsibility or relying on the injunctive norm. Moreover, attitude toward waste recycling was more positive when the injunctive norm was salient, regardless of self-affirmation.https://www.rips-irsp.com/articles/113cognitive dissonanceinjunctive normdenial of responsibilityself-affirmationenvironment
spellingShingle Dimitri Voisin
Patrick Gosling
Camille Amoura
Delphine Miraucourt
Tiphanie Weber
Quentin Dappe
If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance
International Review of Social Psychology
cognitive dissonance
injunctive norm
denial of responsibility
self-affirmation
environment
title If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance
title_full If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance
title_fullStr If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance
title_full_unstemmed If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance
title_short If They Are All Green, I Take Responsibility for My Eco-Unfriendly Behaviors: Effects of Injunctive Norm on Sense of Responsibility Following Cognitive Dissonance
title_sort if they are all green i take responsibility for my eco unfriendly behaviors effects of injunctive norm on sense of responsibility following cognitive dissonance
topic cognitive dissonance
injunctive norm
denial of responsibility
self-affirmation
environment
url https://www.rips-irsp.com/articles/113
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