The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs
The purpose of the study was to collect opinions of Krakow’s tourism entrepreneurs about the impact of the pandemic on their activities and their expectations concerning tools of marketing communication that could facilitate recovery. The respondents were asked to assess the drop in sales of tourism...
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| Format: | Article |
| Language: | English |
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WSB Poznań
2020-06-01
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| Series: | Studia Periegetica |
| Subjects: | |
| Online Access: | http://studia-periegetica.com/gicid/01.3001.0014.3664 |
| _version_ | 1818249102616428544 |
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| author | Bartłomiej Walas Zygmunt Kruczek |
| author_facet | Bartłomiej Walas Zygmunt Kruczek |
| author_sort | Bartłomiej Walas |
| collection | DOAJ |
| description | The purpose of the study was to collect opinions of Krakow’s tourism entrepreneurs about the impact of the pandemic on their activities and their expectations concerning tools of marketing communication that could facilitate recovery. The respondents were asked to assess the drop in sales of tourism services, their opinions concerning the prospect of a tourist traffic recovery, possible measures that could facilitate the recovery and what they expected the local government to do in this respect. In recent years Kraków has become one of Poland’s most recognisable destinations, benefiting from increasing revenues generated by a systematically growing number of visitors. This growth has even prompted concerns about overtourism in Kraków. The outbreak of the COVID-19 pandemic has dramatically affected the entire supply chain in the tourism industry, leaving the city empty of tourists and causing a financial breakdown for many companies. In order to diagnose the scale of the crisis triggered by the pandemic, the authors conducted a CAWI survey of Kraków based tourism entrepreneurs in the middle of March. The development of the epidemic and steps taken to protect the tourism sector from mid-March to the end of June 2020 were used to validate views formulated by the respondent. The results of the survey reveal the level of economic losses anticipated by tourism entrepreneurs and their predicted occurrence over time, opinions about the likely sequence in which particular tourism products in Kraków are going to recover, as well as expectations concerning the tools of marketing communication that could facilitate the recovery.
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| first_indexed | 2024-12-12T15:31:09Z |
| format | Article |
| id | doaj.art-c30246ea3ebc45c9bf02e655401f91c7 |
| institution | Directory Open Access Journal |
| issn | 1897-9262 |
| language | English |
| last_indexed | 2024-12-12T15:31:09Z |
| publishDate | 2020-06-01 |
| publisher | WSB Poznań |
| record_format | Article |
| series | Studia Periegetica |
| spelling | doaj.art-c30246ea3ebc45c9bf02e655401f91c72022-12-22T00:20:06ZengWSB PoznańStudia Periegetica1897-92622020-06-01302799510.5604/01.3001.0014.366401.3001.0014.3664The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneursBartłomiej Walas0Zygmunt Kruczek1The University College of Tourism and Ecology, Sucha Beskidzka (Poland)University of Physical Education in Krakow (Poland) Department of Tourism and RecreationThe purpose of the study was to collect opinions of Krakow’s tourism entrepreneurs about the impact of the pandemic on their activities and their expectations concerning tools of marketing communication that could facilitate recovery. The respondents were asked to assess the drop in sales of tourism services, their opinions concerning the prospect of a tourist traffic recovery, possible measures that could facilitate the recovery and what they expected the local government to do in this respect. In recent years Kraków has become one of Poland’s most recognisable destinations, benefiting from increasing revenues generated by a systematically growing number of visitors. This growth has even prompted concerns about overtourism in Kraków. The outbreak of the COVID-19 pandemic has dramatically affected the entire supply chain in the tourism industry, leaving the city empty of tourists and causing a financial breakdown for many companies. In order to diagnose the scale of the crisis triggered by the pandemic, the authors conducted a CAWI survey of Kraków based tourism entrepreneurs in the middle of March. The development of the epidemic and steps taken to protect the tourism sector from mid-March to the end of June 2020 were used to validate views formulated by the respondent. The results of the survey reveal the level of economic losses anticipated by tourism entrepreneurs and their predicted occurrence over time, opinions about the likely sequence in which particular tourism products in Kraków are going to recover, as well as expectations concerning the tools of marketing communication that could facilitate the recovery. http://studia-periegetica.com/gicid/01.3001.0014.3664COVID-19tourismKrakówtourism entrepreneursattitudesimpact |
| spellingShingle | Bartłomiej Walas Zygmunt Kruczek The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs Studia Periegetica COVID-19 tourism Kraków tourism entrepreneurs attitudes impact |
| title | The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs |
| title_full | The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs |
| title_fullStr | The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs |
| title_full_unstemmed | The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs |
| title_short | The impact of COVID-19 on tourism in Cracow in the eyes of tourism entrepreneurs |
| title_sort | impact of covid 19 on tourism in cracow in the eyes of tourism entrepreneurs |
| topic | COVID-19 tourism Kraków tourism entrepreneurs attitudes impact |
| url | http://studia-periegetica.com/gicid/01.3001.0014.3664 |
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