Reinventing Representations of “Local” Identity and Culture

This article explores social processes contributing to the reinvention of tourist destinations using ethnographic data collected at the case study site in Lashi Hai, a rural area in north-west Yunnan, China. Rather than reducing the reinvention process to marketing strategies or official development...

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Main Author: Seraina Hürlemann
Format: Article
Language:deu
Published: Association Via@
Series:Via@
Subjects:
Online Access:https://journals.openedition.org/viatourism/6236
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author Seraina Hürlemann
author_facet Seraina Hürlemann
author_sort Seraina Hürlemann
collection DOAJ
description This article explores social processes contributing to the reinvention of tourist destinations using ethnographic data collected at the case study site in Lashi Hai, a rural area in north-west Yunnan, China. Rather than reducing the reinvention process to marketing strategies or official development plans, the article shows that it may in fact reflect deeper social tendencies and is not only limited to the changing demands of visitors. Representing “local” identity, the reinvention of touristic places also becomes subject to negotiation among resident populations, contesting the values and symbolic statements applied to represent their “own” culture. It will be demonstrated that there are various important players involved in this process of reinvention, ranging from a strong central government, official development agencies and private investors to local cooperatives and finally individual residents – all with a stake in shaping and creating what is perceived as the “local” identity and culture.
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spelling doaj.art-c306cba161254f96805cad344f3c437a2024-02-14T13:29:34ZdeuAssociation Via@Via@2259-924X1810.4000/viatourism.6236Reinventing Representations of “Local” Identity and CultureSeraina HürlemannThis article explores social processes contributing to the reinvention of tourist destinations using ethnographic data collected at the case study site in Lashi Hai, a rural area in north-west Yunnan, China. Rather than reducing the reinvention process to marketing strategies or official development plans, the article shows that it may in fact reflect deeper social tendencies and is not only limited to the changing demands of visitors. Representing “local” identity, the reinvention of touristic places also becomes subject to negotiation among resident populations, contesting the values and symbolic statements applied to represent their “own” culture. It will be demonstrated that there are various important players involved in this process of reinvention, ranging from a strong central government, official development agencies and private investors to local cooperatives and finally individual residents – all with a stake in shaping and creating what is perceived as the “local” identity and culture.https://journals.openedition.org/viatourism/6236identityChinaethnic minority tourismanthropology of tourismYunnanplace-making
spellingShingle Seraina Hürlemann
Reinventing Representations of “Local” Identity and Culture
Via@
identity
China
ethnic minority tourism
anthropology of tourism
Yunnan
place-making
title Reinventing Representations of “Local” Identity and Culture
title_full Reinventing Representations of “Local” Identity and Culture
title_fullStr Reinventing Representations of “Local” Identity and Culture
title_full_unstemmed Reinventing Representations of “Local” Identity and Culture
title_short Reinventing Representations of “Local” Identity and Culture
title_sort reinventing representations of local identity and culture
topic identity
China
ethnic minority tourism
anthropology of tourism
Yunnan
place-making
url https://journals.openedition.org/viatourism/6236
work_keys_str_mv AT serainahurlemann reinventingrepresentationsoflocalidentityandculture