Possibilities for application of comparative advertising and its effects
In recent years, it has been evident that one form of competitive advertising gained in its importance - comparative advertising. Although its extensive use has probably been inspired by the belief that the perception of relative superiority of a brand compared to competition could be encouraged in...
Main Author: | Starčević Slađana |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Economics, Belgrade
2006-01-01
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Series: | Ekonomski Anali |
Subjects: | |
Online Access: | http://www.doiserbia.nb.rs/img/doi/0013-3264/2006/0013-32640671090S.pdf |
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