Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations
Abstract Objectives: To explore the challenges that Victorian sporting organisations experience when developing, delivering or scaling non‐traditional social sport products to engage insufficiently active people. Methods: Online Concept Mapping was used to gather qualitative data and analyse it quan...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2019-08-01
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| Series: | Australian and New Zealand Journal of Public Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/1753-6405.12912 |
| _version_ | 1797758393013764096 |
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| author | Kiera Staley Alex Donaldson Erica Randle Matthew Nicholson Paul O’Halloran Rayoni Nelson Matthew Cameron |
| author_facet | Kiera Staley Alex Donaldson Erica Randle Matthew Nicholson Paul O’Halloran Rayoni Nelson Matthew Cameron |
| author_sort | Kiera Staley |
| collection | DOAJ |
| description | Abstract Objectives: To explore the challenges that Victorian sporting organisations experience when developing, delivering or scaling non‐traditional social sport products to engage insufficiently active people. Methods: Online Concept Mapping was used to gather qualitative data and analyse it quantitatively. Results: A total of 68 participants (27 organisations) brainstormed 158 challenges. The research team synthesised these to 71 unique challenges for participants to sort into groups and rate for importance (0–5) and ease of overcoming (0–5). A nine‐cluster solution – Deliverers; Capacity to drive the product; Facilities and partnerships; Product development; Sustainable business model; Marketing to insufficiently active; Attracting the insufficiently active; Clubs and volunteers; and Shifting traditional sport culture – was considered most appropriate. Participants rated the Deliverers challenges as the most important (mean=3.52), and the Marketing to insufficiently active challenges as the easiest to overcome (2.72). Conclusions: Key ingredients to successfully developing and delivering non‐traditional sport opportunities for insufficiently active populations are: recruiting appropriate product deliverers; building the capacity of delivery organisations and systems; and developing products relevant to the delivery context that align with the needs and characteristics of the target population. Implications for public health: A system‐wide response is required to address the challenges associated with sport organisations developing, scaling and delivering innovative social sport products for insufficiently active populations. |
| first_indexed | 2024-03-12T18:28:22Z |
| format | Article |
| id | doaj.art-c33737d7eb1048f9af6261ff43e40bdd |
| institution | Directory Open Access Journal |
| issn | 1326-0200 1753-6405 |
| language | English |
| last_indexed | 2024-03-12T18:28:22Z |
| publishDate | 2019-08-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Australian and New Zealand Journal of Public Health |
| spelling | doaj.art-c33737d7eb1048f9af6261ff43e40bdd2023-08-02T08:26:21ZengElsevierAustralian and New Zealand Journal of Public Health1326-02001753-64052019-08-0143437338110.1111/1753-6405.12912Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populationsKiera Staley0Alex Donaldson1Erica Randle2Matthew Nicholson3Paul O’Halloran4Rayoni Nelson5Matthew Cameron6Centre for Sport and Social Impact, La Trobe University, VictoriaCentre for Sport and Social Impact, La Trobe University, VictoriaCentre for Sport and Social Impact, La Trobe University, VictoriaCentre for Sport and Social Impact, La Trobe University, VictoriaCentre for Sport and Social Impact, La Trobe University, VictoriaVictorian Health Promotion Foundation (VicHealth)Victorian Health Promotion Foundation (VicHealth)Abstract Objectives: To explore the challenges that Victorian sporting organisations experience when developing, delivering or scaling non‐traditional social sport products to engage insufficiently active people. Methods: Online Concept Mapping was used to gather qualitative data and analyse it quantitatively. Results: A total of 68 participants (27 organisations) brainstormed 158 challenges. The research team synthesised these to 71 unique challenges for participants to sort into groups and rate for importance (0–5) and ease of overcoming (0–5). A nine‐cluster solution – Deliverers; Capacity to drive the product; Facilities and partnerships; Product development; Sustainable business model; Marketing to insufficiently active; Attracting the insufficiently active; Clubs and volunteers; and Shifting traditional sport culture – was considered most appropriate. Participants rated the Deliverers challenges as the most important (mean=3.52), and the Marketing to insufficiently active challenges as the easiest to overcome (2.72). Conclusions: Key ingredients to successfully developing and delivering non‐traditional sport opportunities for insufficiently active populations are: recruiting appropriate product deliverers; building the capacity of delivery organisations and systems; and developing products relevant to the delivery context that align with the needs and characteristics of the target population. Implications for public health: A system‐wide response is required to address the challenges associated with sport organisations developing, scaling and delivering innovative social sport products for insufficiently active populations.https://doi.org/10.1111/1753-6405.12912concept mappingsport organisationsinsufficiently activesocial sport productsphysical activity |
| spellingShingle | Kiera Staley Alex Donaldson Erica Randle Matthew Nicholson Paul O’Halloran Rayoni Nelson Matthew Cameron Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations Australian and New Zealand Journal of Public Health concept mapping sport organisations insufficiently active social sport products physical activity |
| title | Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations |
| title_full | Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations |
| title_fullStr | Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations |
| title_full_unstemmed | Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations |
| title_short | Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations |
| title_sort | challenges for sport organisations developing and delivering non traditional social sport products for insufficiently active populations |
| topic | concept mapping sport organisations insufficiently active social sport products physical activity |
| url | https://doi.org/10.1111/1753-6405.12912 |
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