Radio advertising influence, selection factors and advertisers’ satisfaction of radio broadcasting in one city
Radio for advertisers is often seen as an outdated type of media. Today, the media is changing rapidly to digitalization and on-line advertising, which can be seen in radio as well. This study aims to determine the influence of radio advertisement, client radio-selection factors, and client satisfac...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Northern Negros State College of Science and Technology (NONESCOST)
2022-12-01
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| Series: | International Research Journal of Science, Technology, Education, and Management |
| Subjects: | |
| Online Access: | https://irjstem.com/wp-content/uploads/2023/02/IRJSTEM-V2N4-2022-Paper7.pdf |