Antecedents of Tourists’ Perceived Risks: Experience from Tanzania
This study seeks to determine the perceived risks of tourists visiting Tanzania based on their demographic characteristics by using a five-dimensional framework of tourists’ perceived risk. Data was gathered from 136 international tourists through convenient sampling. The perceived risks studied in...
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| Format: | Article |
| Language: | English |
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Universitat de Barcelona
2022-09-01
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| Series: | ARA: Revista de Investigación en Turismo |
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| Online Access: | https://revistes.ub.edu/index.php/ara/article/view/34549 |
| _version_ | 1797860842917593088 |
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| author | Shogo Mlozi |
| author_facet | Shogo Mlozi |
| author_sort | Shogo Mlozi |
| collection | DOAJ |
| description |
This study seeks to determine the perceived risks of tourists visiting Tanzania based on their demographic characteristics by using a five-dimensional framework of tourists’ perceived risk. Data was gathered from 136 international tourists through convenient sampling. The perceived risks studied include political risks, performance risks, physical health risks, plan risks, and financial risks. This study has identified significant differences in the tourists’ perceived risks because of gender, age, level of education, income, past travel experience, number of visits, travel companionship, and nationality, which are discussed in this paper. The findings are expected to assist the policymakers, marketing managers, tourists service providers and other stakeholders in Tanzania’s tourism industry must consider. Other studies in the future may use different sampling techniques; also, a follow-up study may be carried out to find how the situation relating to the risks has improved over time. Finally, this study focused on five types of risks; thus, other studies may look at more types of risks
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| first_indexed | 2024-04-09T21:52:25Z |
| format | Article |
| id | doaj.art-c3618c55a28d4df8be25410a4c92be57 |
| institution | Directory Open Access Journal |
| issn | 2014-4458 |
| language | English |
| last_indexed | 2024-04-09T21:52:25Z |
| publishDate | 2022-09-01 |
| publisher | Universitat de Barcelona |
| record_format | Article |
| series | ARA: Revista de Investigación en Turismo |
| spelling | doaj.art-c3618c55a28d4df8be25410a4c92be572023-03-24T14:57:21ZengUniversitat de BarcelonaARA: Revista de Investigación en Turismo2014-44582022-09-01121Antecedents of Tourists’ Perceived Risks: Experience from TanzaniaShogo Mlozi0National College of Tourism affiliation The Open university of Tanzania This study seeks to determine the perceived risks of tourists visiting Tanzania based on their demographic characteristics by using a five-dimensional framework of tourists’ perceived risk. Data was gathered from 136 international tourists through convenient sampling. The perceived risks studied include political risks, performance risks, physical health risks, plan risks, and financial risks. This study has identified significant differences in the tourists’ perceived risks because of gender, age, level of education, income, past travel experience, number of visits, travel companionship, and nationality, which are discussed in this paper. The findings are expected to assist the policymakers, marketing managers, tourists service providers and other stakeholders in Tanzania’s tourism industry must consider. Other studies in the future may use different sampling techniques; also, a follow-up study may be carried out to find how the situation relating to the risks has improved over time. Finally, this study focused on five types of risks; thus, other studies may look at more types of risks https://revistes.ub.edu/index.php/ara/article/view/34549Demographic FactorsTourismPerceived RiskTanzaniaInternational Tourists |
| spellingShingle | Shogo Mlozi Antecedents of Tourists’ Perceived Risks: Experience from Tanzania ARA: Revista de Investigación en Turismo Demographic Factors Tourism Perceived Risk Tanzania International Tourists |
| title | Antecedents of Tourists’ Perceived Risks: Experience from Tanzania |
| title_full | Antecedents of Tourists’ Perceived Risks: Experience from Tanzania |
| title_fullStr | Antecedents of Tourists’ Perceived Risks: Experience from Tanzania |
| title_full_unstemmed | Antecedents of Tourists’ Perceived Risks: Experience from Tanzania |
| title_short | Antecedents of Tourists’ Perceived Risks: Experience from Tanzania |
| title_sort | antecedents of tourists perceived risks experience from tanzania |
| topic | Demographic Factors Tourism Perceived Risk Tanzania International Tourists |
| url | https://revistes.ub.edu/index.php/ara/article/view/34549 |
| work_keys_str_mv | AT shogomlozi antecedentsoftouristsperceivedrisksexperiencefromtanzania |