Identifying Personas in Online Shopping Communities
Online shopping communities have emerged amid growing social shopping activities and involve user-centered online platforms that encourage user-generated content and interactions, such as reading and writing reviews, rating products, and sharing shopping experiences. However, similar to other online...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-05-01
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| Series: | Multimodal Technologies and Interaction |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2414-4088/4/2/19 |
