The impact of web marketing on corporate social responsibility (CSR) and firms' performance
Purpose – The current study seeks to examine the impact of web marketing (through the company's website) on corporate social responsibility (CSR) and firms' performance across companies listed in the Muscat Stock Exchange (MSX), Oman. Design/methodology/approach – This research analyses qu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-01-01
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| Series: | Rajagiri Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-03-2021-0022/full/pdf |
| _version_ | 1827908823406346240 |
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| author | Mohammed Muneerali Thottoli K.V. Thomas |
| author_facet | Mohammed Muneerali Thottoli K.V. Thomas |
| author_sort | Mohammed Muneerali Thottoli |
| collection | DOAJ |
| description | Purpose – The current study seeks to examine the impact of web marketing (through the company's website) on corporate social responsibility (CSR) and firms' performance across companies listed in the Muscat Stock Exchange (MSX), Oman. Design/methodology/approach – This research analyses qualitative and exploratory data taken from companies' website, annual reports (the financial year 2019), Google search and CSR report from 69 out of total 117 listed companies in the MSX to analyze the impact of web marketing on CSR and firms' performance proxied by return of assets (ROA), return of equity (ROE) and Tobin's Q (TQ). Findings – Web marketing on CSR positively affects firms' performance. Especially, the positive effect of web marketing on firms' performance is stronger for listed companies. Web marketing enhances financial performance proxied by ROA, ROE and TQ. Practical implications – The research findings provide new insights that are able to enlighten governing bodies in Oman to make standardized compulsory CSR spending (say, 0.5% on profit after tax) by listed companies in MSX. Originality/value – This research presents evidence that web marketing on CSR can increase firms' performance and brand image among stakeholders. This is the first study to examine the impact of web marketing on CSR and firms' performance using empirical data in Oman. |
| first_indexed | 2024-03-13T01:28:29Z |
| format | Article |
| id | doaj.art-c386260d35614b7897bcdb6cfbebd51a |
| institution | Directory Open Access Journal |
| issn | 0972-9968 2633-0091 |
| language | English |
| last_indexed | 2024-03-13T01:28:29Z |
| publishDate | 2023-01-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Rajagiri Management Journal |
| spelling | doaj.art-c386260d35614b7897bcdb6cfbebd51a2023-07-04T11:04:09ZengEmerald PublishingRajagiri Management Journal0972-99682633-00912023-01-01171375110.1108/RAMJ-03-2021-0022The impact of web marketing on corporate social responsibility (CSR) and firms' performanceMohammed Muneerali Thottoli0K.V. Thomas1University of Nizwa, Nizwa, OmanMarian College (Autonomous), Kuttikkanam, IndiaPurpose – The current study seeks to examine the impact of web marketing (through the company's website) on corporate social responsibility (CSR) and firms' performance across companies listed in the Muscat Stock Exchange (MSX), Oman. Design/methodology/approach – This research analyses qualitative and exploratory data taken from companies' website, annual reports (the financial year 2019), Google search and CSR report from 69 out of total 117 listed companies in the MSX to analyze the impact of web marketing on CSR and firms' performance proxied by return of assets (ROA), return of equity (ROE) and Tobin's Q (TQ). Findings – Web marketing on CSR positively affects firms' performance. Especially, the positive effect of web marketing on firms' performance is stronger for listed companies. Web marketing enhances financial performance proxied by ROA, ROE and TQ. Practical implications – The research findings provide new insights that are able to enlighten governing bodies in Oman to make standardized compulsory CSR spending (say, 0.5% on profit after tax) by listed companies in MSX. Originality/value – This research presents evidence that web marketing on CSR can increase firms' performance and brand image among stakeholders. This is the first study to examine the impact of web marketing on CSR and firms' performance using empirical data in Oman.https://www.emerald.com/insight/content/doi/10.1108/RAMJ-03-2021-0022/full/pdfCorporate social responsibilityCSRWeb marketingFirms' performanceMuscat stock exchangeOman |
| spellingShingle | Mohammed Muneerali Thottoli K.V. Thomas The impact of web marketing on corporate social responsibility (CSR) and firms' performance Rajagiri Management Journal Corporate social responsibility CSR Web marketing Firms' performance Muscat stock exchange Oman |
| title | The impact of web marketing on corporate social responsibility (CSR) and firms' performance |
| title_full | The impact of web marketing on corporate social responsibility (CSR) and firms' performance |
| title_fullStr | The impact of web marketing on corporate social responsibility (CSR) and firms' performance |
| title_full_unstemmed | The impact of web marketing on corporate social responsibility (CSR) and firms' performance |
| title_short | The impact of web marketing on corporate social responsibility (CSR) and firms' performance |
| title_sort | impact of web marketing on corporate social responsibility csr and firms performance |
| topic | Corporate social responsibility CSR Web marketing Firms' performance Muscat stock exchange Oman |
| url | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-03-2021-0022/full/pdf |
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