Online health consumer behaviour: What informs user decisions on information quality?
Around the world, the use of Online Health Information (OHI) is on the increase. This is even more prevalent in developing economies where poor healthcare access and delivery present OHI as a potent alternative to physician consultations. This phenomenon grants the online health information seeker t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-01-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958821000129 |
| _version_ | 1818401892165746688 |
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| author | Eric Afful-Dadzie Anthony Afful-Dadzie |
| author_facet | Eric Afful-Dadzie Anthony Afful-Dadzie |
| author_sort | Eric Afful-Dadzie |
| collection | DOAJ |
| description | Around the world, the use of Online Health Information (OHI) is on the increase. This is even more prevalent in developing economies where poor healthcare access and delivery present OHI as a potent alternative to physician consultations. This phenomenon grants the online health information seeker the sole decision-making responsibility of determining the quality of OHI. Given the potential consequences of incorrect medical advice, it is important to understand what criteria constitutes quality OHI from the perspective of users so as to inform better OHI publication and design. Using choice-based conjoint analysis as a preference modelling technique, the results indicate that, in order of importance, OHI seekers view the credibility of the author or their affiliation as a key measure of OHI quality, while the provision of internal search functionality is viewed as a measure of design quality. OHI seekers however showed a less preference for web portals that store and process user data. The OHI quality preferences obtained in the study were used to audit selected OHI portals to ascertain their level of conformity with the observed user preferences. |
| first_indexed | 2024-12-14T07:59:41Z |
| format | Article |
| id | doaj.art-c3a14d4846234e6fb8ae146d24735036 |
| institution | Directory Open Access Journal |
| issn | 2451-9588 |
| language | English |
| last_indexed | 2024-12-14T07:59:41Z |
| publishDate | 2021-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Computers in Human Behavior Reports |
| spelling | doaj.art-c3a14d4846234e6fb8ae146d247350362022-12-21T23:10:27ZengElsevierComputers in Human Behavior Reports2451-95882021-01-013100064Online health consumer behaviour: What informs user decisions on information quality?Eric Afful-Dadzie0Anthony Afful-Dadzie1Department of Operations and Management Information Systems, University of Ghana Business School, Accra, GhanaCorresponding author.; Department of Operations and Management Information Systems, University of Ghana Business School, Accra, GhanaAround the world, the use of Online Health Information (OHI) is on the increase. This is even more prevalent in developing economies where poor healthcare access and delivery present OHI as a potent alternative to physician consultations. This phenomenon grants the online health information seeker the sole decision-making responsibility of determining the quality of OHI. Given the potential consequences of incorrect medical advice, it is important to understand what criteria constitutes quality OHI from the perspective of users so as to inform better OHI publication and design. Using choice-based conjoint analysis as a preference modelling technique, the results indicate that, in order of importance, OHI seekers view the credibility of the author or their affiliation as a key measure of OHI quality, while the provision of internal search functionality is viewed as a measure of design quality. OHI seekers however showed a less preference for web portals that store and process user data. The OHI quality preferences obtained in the study were used to audit selected OHI portals to ascertain their level of conformity with the observed user preferences.http://www.sciencedirect.com/science/article/pii/S2451958821000129Online health informationOnline health consumer behaviourInformation qualityDeveloping countryWeb portalsOnline consumer sophistication |
| spellingShingle | Eric Afful-Dadzie Anthony Afful-Dadzie Online health consumer behaviour: What informs user decisions on information quality? Computers in Human Behavior Reports Online health information Online health consumer behaviour Information quality Developing country Web portals Online consumer sophistication |
| title | Online health consumer behaviour: What informs user decisions on information quality? |
| title_full | Online health consumer behaviour: What informs user decisions on information quality? |
| title_fullStr | Online health consumer behaviour: What informs user decisions on information quality? |
| title_full_unstemmed | Online health consumer behaviour: What informs user decisions on information quality? |
| title_short | Online health consumer behaviour: What informs user decisions on information quality? |
| title_sort | online health consumer behaviour what informs user decisions on information quality |
| topic | Online health information Online health consumer behaviour Information quality Developing country Web portals Online consumer sophistication |
| url | http://www.sciencedirect.com/science/article/pii/S2451958821000129 |
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