“Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media

Subscription-based news platforms (such as “Apple News+” or “Readly”) that bundle content from different publishers into one comprehensive package and offer it to media users at a fixed monthly rate are a new way of accessing and consuming digital journalism. These services have received little atte...

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Main Authors: Christopher Buschow, Christian-Mathias Wellbrock
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/4/1/1
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author Christopher Buschow
Christian-Mathias Wellbrock
author_facet Christopher Buschow
Christian-Mathias Wellbrock
author_sort Christopher Buschow
collection DOAJ
description Subscription-based news platforms (such as “Apple News+” or “Readly”) that bundle content from different publishers into one comprehensive package and offer it to media users at a fixed monthly rate are a new way of accessing and consuming digital journalism. These services have received little attention in journalism studies, although they differ greatly from traditional media products and distribution channels. This article empirically investigates the perception of journalism platforms based on eight qualitative focus group discussions with 55 German news consumers. Results show that the central characteristics these platforms should fulfill in order to attract users are strikingly similar to the characteristics of media platforms from the music and video industries, in particular regarding price points, contract features, and modes of usage. Against this background, the potential and perspectives of a subscription-based news platform for journalism’s societal role are discussed.
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spelling doaj.art-c3a5fd9e6a6a4893984c82978f38b3b22023-03-28T13:59:35ZengMDPI AGJournalism and Media2673-51722022-12-014111510.3390/journalmedia4010001“Spotify for News”? User Perception of Subscription-Based Content Platforms for News MediaChristopher Buschow0Christian-Mathias Wellbrock1Faculty of Media, Bauhaus-Universität Weimar, 99423 Weimar, GermanyHamburg Media School, 22081 Hamburg, GermanySubscription-based news platforms (such as “Apple News+” or “Readly”) that bundle content from different publishers into one comprehensive package and offer it to media users at a fixed monthly rate are a new way of accessing and consuming digital journalism. These services have received little attention in journalism studies, although they differ greatly from traditional media products and distribution channels. This article empirically investigates the perception of journalism platforms based on eight qualitative focus group discussions with 55 German news consumers. Results show that the central characteristics these platforms should fulfill in order to attract users are strikingly similar to the characteristics of media platforms from the music and video industries, in particular regarding price points, contract features, and modes of usage. Against this background, the potential and perspectives of a subscription-based news platform for journalism’s societal role are discussed.https://www.mdpi.com/2673-5172/4/1/1audience studiesjournalism productscontent platformsuser perceptionqualitative focus group discussions
spellingShingle Christopher Buschow
Christian-Mathias Wellbrock
“Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media
Journalism and Media
audience studies
journalism products
content platforms
user perception
qualitative focus group discussions
title “Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media
title_full “Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media
title_fullStr “Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media
title_full_unstemmed “Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media
title_short “Spotify for News”? User Perception of Subscription-Based Content Platforms for News Media
title_sort spotify for news user perception of subscription based content platforms for news media
topic audience studies
journalism products
content platforms
user perception
qualitative focus group discussions
url https://www.mdpi.com/2673-5172/4/1/1
work_keys_str_mv AT christopherbuschow spotifyfornewsuserperceptionofsubscriptionbasedcontentplatformsfornewsmedia
AT christianmathiaswellbrock spotifyfornewsuserperceptionofsubscriptionbasedcontentplatformsfornewsmedia