Push and pull motivations of Brazilian travel lovers
Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twoph...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2019-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123058781005 |
| _version_ | 1797250519510548480 |
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| author | Gisele de Araujo Pereira Marlusa Gosling |
| author_facet | Gisele de Araujo Pereira Marlusa Gosling |
| author_sort | Gisele de Araujo Pereira |
| collection | DOAJ |
| description | Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity). |
| first_indexed | 2024-03-07T20:26:43Z |
| format | Article |
| id | doaj.art-c3bf5bdbd7b442eaa601404a7c1dce33 |
| institution | Directory Open Access Journal |
| issn | 1807-734X |
| language | English |
| last_indexed | 2024-04-24T20:47:40Z |
| publishDate | 2019-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj.art-c3bf5bdbd7b442eaa601404a7c1dce332024-03-21T19:30:19ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2019-01-01161638610.15728/bbr.2019.16.1.5Push and pull motivations of Brazilian travel loversGisele de Araujo PereiraMarlusa GoslingSome people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity).http://www.redalyc.org/articulo.oa?id=123058781005tourismtravel lover3m model of motivation and personalityconsumer behaviorpush and pull motivations |
| spellingShingle | Gisele de Araujo Pereira Marlusa Gosling Push and pull motivations of Brazilian travel lovers BBR: Brazilian Business Review tourism travel lover 3m model of motivation and personality consumer behavior push and pull motivations |
| title | Push and pull motivations of Brazilian travel lovers |
| title_full | Push and pull motivations of Brazilian travel lovers |
| title_fullStr | Push and pull motivations of Brazilian travel lovers |
| title_full_unstemmed | Push and pull motivations of Brazilian travel lovers |
| title_short | Push and pull motivations of Brazilian travel lovers |
| title_sort | push and pull motivations of brazilian travel lovers |
| topic | tourism travel lover 3m model of motivation and personality consumer behavior push and pull motivations |
| url | http://www.redalyc.org/articulo.oa?id=123058781005 |
| work_keys_str_mv | AT giseledearaujopereira pushandpullmotivationsofbraziliantravellovers AT marlusagosling pushandpullmotivationsofbraziliantravellovers |