LAS PREFERENCIAS DEL CONSUMIDOR USANDO EL MÉTODO DE MÁXIMAS DIFERENCIAS

LAS PREFERENCIAS DEL CONSUMIDOR USANDO EL MÉTODO DE MÁXIMAS DIFERENCIAS

This study aims to identify the most important attributes employed by consumers in Lima in the process of choosing wine. Furthermore, it seeks to identify differences between segments in these preferences. The methodology consists of a survey of wine consumers using the maximum difference method. Th...

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Bibliographic Details
Main Authors: Pablo Farías, Bruno Fistrovic
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2016-03-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Wine consumer
maximum difference method
preferences
importance of attributes
development of new products
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/las_preferencias_del_consumidor_usando_el_metodo_de_maximas_diferencias_0.pdf

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