Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience
Wine tourism is a growing revenue side-stream for wine businesses and regions. It complements wine with a context of landscape, gastronomy, culture and history. Wine tourism generates an experience that transcends the material nature of wine. In 2022, the UN will hold the COP15 of the Convention for...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/full_html/2023/01/bioconf_oiv2022_03003/bioconf_oiv2022_03003.html |
| _version_ | 1811157587124551680 |
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| author | Graça Antonio Morais Isabel Silva Helder Guerra Carla Manso José Marcos Luís Carlos Cristina |
| author_facet | Graça Antonio Morais Isabel Silva Helder Guerra Carla Manso José Marcos Luís Carlos Cristina |
| author_sort | Graça Antonio |
| collection | DOAJ |
| description | Wine tourism is a growing revenue side-stream for wine businesses and regions. It complements wine with a context of landscape, gastronomy, culture and history. Wine tourism generates an experience that transcends the material nature of wine. In 2022, the UN will hold the COP15 of the Convention for Biological Diversity (CBD) aiming to reverse nature and biodiversity loss, making the world nature- positive by 2030 and planning for full recovery by 2050. Wine tourism develops the engagement of consumers with wine in its intangible dimensions enriching the experience offer with a further field: biodiversity and nature stewardship. We propose wine tourism may be used to educate consumers about the need to protect nature, ecosystem and biodiversity of those places where wine is produced and the global sustainability benefits that may be derived from that protection. We created a wine tourism offer package for a biodiversity trail set in a 70-hectare vineyard in Douro, a UNESCO world heritage site. In this work, we describe how scientific information was used to create the trail elements and educational information, to engage consumers as nature conservancy stewards and advocates. |
| first_indexed | 2024-04-10T05:09:46Z |
| format | Article |
| id | doaj.art-c3d57988bd5d453f8296c128fef806fe |
| institution | Directory Open Access Journal |
| issn | 2117-4458 |
| language | English |
| last_indexed | 2024-04-10T05:09:46Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | BIO Web of Conferences |
| spelling | doaj.art-c3d57988bd5d453f8296c128fef806fe2023-03-09T11:16:40ZengEDP SciencesBIO Web of Conferences2117-44582023-01-01560300310.1051/bioconf/20235603003bioconf_oiv2022_03003Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experienceGraça Antonio0Morais Isabel1Silva Helder2Guerra Carla3Manso José4Marcos Luís5Carlos Cristina6SOGRAPESOGRAPESOGRAPESOGRAPESOGRAPEADVID, Parque de Ciência e Tecnologia de Vila Real – Régia Douro ParkUTAD, Departamento de Agronomia, Quinta de PradosWine tourism is a growing revenue side-stream for wine businesses and regions. It complements wine with a context of landscape, gastronomy, culture and history. Wine tourism generates an experience that transcends the material nature of wine. In 2022, the UN will hold the COP15 of the Convention for Biological Diversity (CBD) aiming to reverse nature and biodiversity loss, making the world nature- positive by 2030 and planning for full recovery by 2050. Wine tourism develops the engagement of consumers with wine in its intangible dimensions enriching the experience offer with a further field: biodiversity and nature stewardship. We propose wine tourism may be used to educate consumers about the need to protect nature, ecosystem and biodiversity of those places where wine is produced and the global sustainability benefits that may be derived from that protection. We created a wine tourism offer package for a biodiversity trail set in a 70-hectare vineyard in Douro, a UNESCO world heritage site. In this work, we describe how scientific information was used to create the trail elements and educational information, to engage consumers as nature conservancy stewards and advocates.https://www.bio-conferences.org/articles/bioconf/full_html/2023/01/bioconf_oiv2022_03003/bioconf_oiv2022_03003.html |
| spellingShingle | Graça Antonio Morais Isabel Silva Helder Guerra Carla Manso José Marcos Luís Carlos Cristina Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience BIO Web of Conferences |
| title | Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience |
| title_full | Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience |
| title_fullStr | Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience |
| title_full_unstemmed | Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience |
| title_short | Douro wine-tourism engaging consumers in nature conservation stewardship: An immersive biodiversity experience |
| title_sort | douro wine tourism engaging consumers in nature conservation stewardship an immersive biodiversity experience |
| url | https://www.bio-conferences.org/articles/bioconf/full_html/2023/01/bioconf_oiv2022_03003/bioconf_oiv2022_03003.html |
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