The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness
Autoimmune categorized as a dangerous non-communicable disease that tends to be at bigger risk for women and children. Lack of understanding on general public and medical experts has an impact to the high mortality rate from autoimmune diseases.Having a response to the fact, Marisza Cardoba Foundati...
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| Format: | Article |
| Language: | English |
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Zaporizhzhia National University
2020-12-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/225/147 |
| _version_ | 1818612486346113024 |
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| author | Switha Kathline Rai |
| author_facet | Switha Kathline Rai |
| author_sort | Switha Kathline Rai |
| collection | DOAJ |
| description | Autoimmune categorized as a dangerous non-communicable disease that tends to be at bigger risk for women and children. Lack of understanding on general public and medical experts has an impact to the high mortality rate from autoimmune diseases.Having a response to the fact, Marisza Cardoba Foundation as a non-governmental organization concerned with health inaugurated the Senyum Indonesiaku National Program along with the Ministry of Women's Empowerment and Child Protection to support public awareness of autoimmune. The purpose of this research is to understand and analyze the implementation of one of the program strategies. This study uses Harold Laswell's communication theory and public relations campaign by Ronald D. Smith.The research method used is a descriptive-qualitative approach. The research finding found that Idolanesia Awards Indonesia 2017as one of the strategies for Senyum Indonesiaku National Program, include as good effort to support public awareness regarding the autoimmune. However, weaknesses were still found in the planning strategies of the program. |
| first_indexed | 2024-12-16T15:46:59Z |
| format | Article |
| id | doaj.art-c3e5cb0583e44653bd3a8acdf07d02b8 |
| institution | Directory Open Access Journal |
| issn | 2522-1566 |
| language | English |
| last_indexed | 2024-12-16T15:46:59Z |
| publishDate | 2020-12-01 |
| publisher | Zaporizhzhia National University |
| record_format | Article |
| series | Менеджмент та підприємництво: тренди розвитку |
| spelling | doaj.art-c3e5cb0583e44653bd3a8acdf07d02b82022-12-21T22:25:46ZengZaporizhzhia National UniversityМенеджмент та підприємництво: тренди розвитку2522-15662020-12-01414677710.26661/2522-1566/2020-4/14-06The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awarenessSwitha Kathline Rai0https://orcid.org/0000-0002-8259-6594Institut Komunikasi dan Bisnis LSPR, Jakarta, IndonesiaAutoimmune categorized as a dangerous non-communicable disease that tends to be at bigger risk for women and children. Lack of understanding on general public and medical experts has an impact to the high mortality rate from autoimmune diseases.Having a response to the fact, Marisza Cardoba Foundation as a non-governmental organization concerned with health inaugurated the Senyum Indonesiaku National Program along with the Ministry of Women's Empowerment and Child Protection to support public awareness of autoimmune. The purpose of this research is to understand and analyze the implementation of one of the program strategies. This study uses Harold Laswell's communication theory and public relations campaign by Ronald D. Smith.The research method used is a descriptive-qualitative approach. The research finding found that Idolanesia Awards Indonesia 2017as one of the strategies for Senyum Indonesiaku National Program, include as good effort to support public awareness regarding the autoimmune. However, weaknesses were still found in the planning strategies of the program.https://management-journal.org.ua/index.php/journal/article/view/225/147autoimmune socialization programappreciationautoimmune awarenesspublic relation campaign |
| spellingShingle | Switha Kathline Rai The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness Менеджмент та підприємництво: тренди розвитку autoimmune socialization program appreciation autoimmune awareness public relation campaign |
| title | The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness |
| title_full | The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness |
| title_fullStr | The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness |
| title_full_unstemmed | The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness |
| title_short | The implementation of public relation Program Nasional Senyum Indonesia as management strategy in upholding autoimmune awareness |
| title_sort | implementation of public relation program nasional senyum indonesia as management strategy in upholding autoimmune awareness |
| topic | autoimmune socialization program appreciation autoimmune awareness public relation campaign |
| url | https://management-journal.org.ua/index.php/journal/article/view/225/147 |
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