Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran
Ecological behavior is defined as actions which contribute towards environmental preservation and/or conservation. Owing to an increasing awareness in environmental crises, consumers are more sensitive towards green products when making their purchasing decisions. The young generation seems to have...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2023-01-01
|
| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_167347_d3098325782f4ece41ce04d54f3bce37.pdf |
| _version_ | 1797744423276118016 |
|---|---|
| author | Bagher Asgarnezhad Nouri Simin Hassanzadeh Somayyeh Saebnia |
| author_facet | Bagher Asgarnezhad Nouri Simin Hassanzadeh Somayyeh Saebnia |
| author_sort | Bagher Asgarnezhad Nouri |
| collection | DOAJ |
| description | Ecological behavior is defined as actions which contribute towards environmental preservation and/or conservation. Owing to an increasing awareness in environmental crises, consumers are more sensitive towards green products when making their purchasing decisions. The young generation seems to have a different attitude and belief which enables them to reflect on their choice of green products. The aim of this study is to investigating the determinants and outcomes of ecological behaviors of young consumers in Iran. The population of this study consisted of all students of the main universities of Ardabil city in Iran including University of Mohaghegh Ardabili, Islamic Azad University of Ardabil, New Novin Institution of Higher Education and Moghadas Ardabili Institution of Higher Education. According to the unlimited population, the sample size was determined 379 based on the Morgan table, that using non-probability sampling method was selected. Standard questionnaires have been used to measure the research variables. Smart PLS software was used for data analysis. According to the results, environmental knowledge, healthy food and healthy lifestyle have a positive effect on the ecological behaviors of the consumers. Moreover, ecological behaviors of the consumers have a positive effect on green purchase behavior and green purchase intention. This research is one of the few studies that has been conducted on green consumer behavior in developing countries and can provide practical implications for promoting such behaviors in the society. |
| first_indexed | 2024-03-12T15:10:29Z |
| format | Article |
| id | doaj.art-c4027e4edafa422f8d58e61188f5bae7 |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T15:10:29Z |
| publishDate | 2023-01-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-c4027e4edafa422f8d58e61188f5bae72023-08-11T20:21:57ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262023-01-0110112810.5281/zenodo.7679120167347Determinants and Outcomes of Ecological Behaviors of Young Consumers in IranBagher Asgarnezhad Nouri0Simin Hassanzadeh1Somayyeh Saebnia2Department of Business Management, Urmia University, Urmia, IranDepartment of Management, Islamic Azad University, Ajabshir Branch, Ajabshir, IranDepartment of Management, Comprehensive Scientific and Applied University, Ardabil, IranEcological behavior is defined as actions which contribute towards environmental preservation and/or conservation. Owing to an increasing awareness in environmental crises, consumers are more sensitive towards green products when making their purchasing decisions. The young generation seems to have a different attitude and belief which enables them to reflect on their choice of green products. The aim of this study is to investigating the determinants and outcomes of ecological behaviors of young consumers in Iran. The population of this study consisted of all students of the main universities of Ardabil city in Iran including University of Mohaghegh Ardabili, Islamic Azad University of Ardabil, New Novin Institution of Higher Education and Moghadas Ardabili Institution of Higher Education. According to the unlimited population, the sample size was determined 379 based on the Morgan table, that using non-probability sampling method was selected. Standard questionnaires have been used to measure the research variables. Smart PLS software was used for data analysis. According to the results, environmental knowledge, healthy food and healthy lifestyle have a positive effect on the ecological behaviors of the consumers. Moreover, ecological behaviors of the consumers have a positive effect on green purchase behavior and green purchase intention. This research is one of the few studies that has been conducted on green consumer behavior in developing countries and can provide practical implications for promoting such behaviors in the society.https://www.ijmae.com/article_167347_d3098325782f4ece41ce04d54f3bce37.pdfecological behaviorenvironmental knowledgehealthy foodhealthy lifestylegreen purchase behaviorgreen purchase intention |
| spellingShingle | Bagher Asgarnezhad Nouri Simin Hassanzadeh Somayyeh Saebnia Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran International Journal of Management, Accounting and Economics ecological behavior environmental knowledge healthy food healthy lifestyle green purchase behavior green purchase intention |
| title | Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran |
| title_full | Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran |
| title_fullStr | Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran |
| title_full_unstemmed | Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran |
| title_short | Determinants and Outcomes of Ecological Behaviors of Young Consumers in Iran |
| title_sort | determinants and outcomes of ecological behaviors of young consumers in iran |
| topic | ecological behavior environmental knowledge healthy food healthy lifestyle green purchase behavior green purchase intention |
| url | https://www.ijmae.com/article_167347_d3098325782f4ece41ce04d54f3bce37.pdf |
| work_keys_str_mv | AT bagherasgarnezhadnouri determinantsandoutcomesofecologicalbehaviorsofyoungconsumersiniran AT siminhassanzadeh determinantsandoutcomesofecologicalbehaviorsofyoungconsumersiniran AT somayyehsaebnia determinantsandoutcomesofecologicalbehaviorsofyoungconsumersiniran |