Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater
Arguably, social media provides a new playground for the ever-expanding processes of neoliberal subjectivation in accordance with social or ethical standards such as the principles of performance and pleasure, competitiveness and consumerism vis à vis the general population. According to relevant da...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-05-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/4/2/41 |
| _version_ | 1797593944901550080 |
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| author | Márton Iványi |
| author_facet | Márton Iványi |
| author_sort | Márton Iványi |
| collection | DOAJ |
| description | Arguably, social media provides a new playground for the ever-expanding processes of neoliberal subjectivation in accordance with social or ethical standards such as the principles of performance and pleasure, competitiveness and consumerism vis à vis the general population. According to relevant data analyzed in the context of this research, any corresponding model anticipating such tendencies may seem to have limited validity in the context of Hungary, applying to certain segments of the population (aged 18–35) using social networking sites, but not necessarily a general experience. Thus, the present paper offers a theoretical and a Hungarian youth-focused empirical framework based on contemporary experiences for understanding the domestic nuances of real or perceived processes of neoliberal subjectivation. |
| first_indexed | 2024-03-11T02:16:43Z |
| format | Article |
| id | doaj.art-c403cb18ca9b4ca4b99f425e93601e21 |
| institution | Directory Open Access Journal |
| issn | 2673-5172 |
| language | English |
| last_indexed | 2024-03-11T02:16:43Z |
| publishDate | 2023-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj.art-c403cb18ca9b4ca4b99f425e93601e212023-11-18T11:09:48ZengMDPI AGJournalism and Media2673-51722023-05-014264866410.3390/journalmedia4020041Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian TheaterMárton Iványi0Communication Studies Doctoral Program, Budapest Corvinus University, 1093 Budapest, HungaryArguably, social media provides a new playground for the ever-expanding processes of neoliberal subjectivation in accordance with social or ethical standards such as the principles of performance and pleasure, competitiveness and consumerism vis à vis the general population. According to relevant data analyzed in the context of this research, any corresponding model anticipating such tendencies may seem to have limited validity in the context of Hungary, applying to certain segments of the population (aged 18–35) using social networking sites, but not necessarily a general experience. Thus, the present paper offers a theoretical and a Hungarian youth-focused empirical framework based on contemporary experiences for understanding the domestic nuances of real or perceived processes of neoliberal subjectivation.https://www.mdpi.com/2673-5172/4/2/41youthdigital cultureidentityself-presentationsocial mediaHungary |
| spellingShingle | Márton Iványi Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater Journalism and Media youth digital culture identity self-presentation social media Hungary |
| title | Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater |
| title_full | Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater |
| title_fullStr | Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater |
| title_full_unstemmed | Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater |
| title_short | Social Media as the Accelerator of Neoliberal Subjectivation and an Entrepreneurial Influencer Self among Youth?—The Hungarian Theater |
| title_sort | social media as the accelerator of neoliberal subjectivation and an entrepreneurial influencer self among youth the hungarian theater |
| topic | youth digital culture identity self-presentation social media Hungary |
| url | https://www.mdpi.com/2673-5172/4/2/41 |
| work_keys_str_mv | AT martonivanyi socialmediaastheacceleratorofneoliberalsubjectivationandanentrepreneurialinfluencerselfamongyouththehungariantheater |