Overview and characterization of penile cancer content across social media platforms

BackgroundSocial media platforms (SMP) are an emerging resource that allows physicians, patients, and families to converse on cancer prevention, diagnosis, and treatment. We aimed to characterize penile cancer (PC) content shared on SMP.MethodsWe searched PC posts on Twitter, Facebook, and Instagram...

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Main Authors: Ruben Alejandro Ortiz-Guerra, Salvador Jaime-Casas, Bertha Alejandra Martinez-Cannon, Jose C. Ariza-Avila, Ana P. González-Morales, Andrea Bardan-Duarte, Yuly A. Remolina-Bonilla, Philippe E. Spiess, Maria T. Bourlon
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-12-01
Series:Frontiers in Oncology
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Online Access:https://www.frontiersin.org/articles/10.3389/fonc.2023.1301973/full
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author Ruben Alejandro Ortiz-Guerra
Salvador Jaime-Casas
Bertha Alejandra Martinez-Cannon
Jose C. Ariza-Avila
Ana P. González-Morales
Andrea Bardan-Duarte
Yuly A. Remolina-Bonilla
Philippe E. Spiess
Maria T. Bourlon
author_facet Ruben Alejandro Ortiz-Guerra
Salvador Jaime-Casas
Bertha Alejandra Martinez-Cannon
Jose C. Ariza-Avila
Ana P. González-Morales
Andrea Bardan-Duarte
Yuly A. Remolina-Bonilla
Philippe E. Spiess
Maria T. Bourlon
author_sort Ruben Alejandro Ortiz-Guerra
collection DOAJ
description BackgroundSocial media platforms (SMP) are an emerging resource that allows physicians, patients, and families to converse on cancer prevention, diagnosis, and treatment. We aimed to characterize penile cancer (PC) content shared on SMP.MethodsWe searched PC posts on Twitter, Facebook, and Instagram from July 1st, 2021, through June 30th, 2022. Two independent, blinded reviewers analyzed the hashtags: #PenileCancer, #PenileCancerAwareness, and #PenileNeoplasm. Descriptive statistics were used for posts characterization, Pearson´s correlation coefficient for associations, and Cohen’s weighted kappa coefficient for inter-rater agreement rate.ResultsA total of 791 posts were analyzed, with Twitter accounting for 52%, Facebook for 12.2%, and Instagram for 35.5%, and. Most posts originated from high-income countries, such as the United Kingdom (48.8%). We found no correlation between the number of posts with PC incidence (p = 0.64) or users on SMP (p = 0.27). Most accounts were classified as “support and awareness communities” (43.6%) and “physicians and clinical researchers” (38.2%). Urology was the most common medical specialty to post (60.9%), followed by oncology (11.3%). Most posts were classified as “prevention and awareness for users” (45.1%). Global inter-reviewer agreement rate was almost perfect (k=0.95; p ≤ 0.01). On Twitter, “physicians and clinical researchers” shared more content on “treatment updates and medical papers published in medical journals,” while on Facebook and Instagram, “support and awareness communities” focused on “personal and support comments.”ConclusionOverall, the number of PC posts was low compared to other neoplasms across the SMP evaluated in this study. “Physicians and clinical researchers” shared more content on Twitter, while “support and awareness communities” on Facebook and Instagram. Encouraging the use of a common SMP among the medical community and general users could lead to a more effective communication between physicians, patients, and support groups, and to increased awareness of PC.
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spelling doaj.art-c4149794337344808c3cc96106db4d212023-12-11T10:02:13ZengFrontiers Media S.A.Frontiers in Oncology2234-943X2023-12-011310.3389/fonc.2023.13019731301973Overview and characterization of penile cancer content across social media platformsRuben Alejandro Ortiz-Guerra0Salvador Jaime-Casas1Bertha Alejandra Martinez-Cannon2Jose C. Ariza-Avila3Ana P. González-Morales4Andrea Bardan-Duarte5Yuly A. Remolina-Bonilla6Philippe E. Spiess7Maria T. Bourlon8Department of Hematology and Oncology, Instituto Nacional de Ciencias Medicas y Nutricion Salvador Zubiran, Mexico City, MexicoDepartment of Hematology and Oncology, Instituto Nacional de Ciencias Medicas y Nutricion Salvador Zubiran, Mexico City, MexicoDepartment of Hematology and Oncology, Instituto Nacional de Ciencias Medicas y Nutricion Salvador Zubiran, Mexico City, MexicoSchool of Medicine, Universidad Panamericana, Mexico City, MexicoSchool of Medicine, Universidad Panamericana, Mexico City, MexicoSchool of Medicine, Universidad Panamericana, Mexico City, MexicoDepartment of Hematology and Oncology, Instituto Nacional de Ciencias Medicas y Nutricion Salvador Zubiran, Mexico City, MexicoDepartment of Genitourinary Oncology, Moffitt Cancer Center, Tampa, FL, United StatesDepartment of Hematology and Oncology, Instituto Nacional de Ciencias Medicas y Nutricion Salvador Zubiran, Mexico City, MexicoBackgroundSocial media platforms (SMP) are an emerging resource that allows physicians, patients, and families to converse on cancer prevention, diagnosis, and treatment. We aimed to characterize penile cancer (PC) content shared on SMP.MethodsWe searched PC posts on Twitter, Facebook, and Instagram from July 1st, 2021, through June 30th, 2022. Two independent, blinded reviewers analyzed the hashtags: #PenileCancer, #PenileCancerAwareness, and #PenileNeoplasm. Descriptive statistics were used for posts characterization, Pearson´s correlation coefficient for associations, and Cohen’s weighted kappa coefficient for inter-rater agreement rate.ResultsA total of 791 posts were analyzed, with Twitter accounting for 52%, Facebook for 12.2%, and Instagram for 35.5%, and. Most posts originated from high-income countries, such as the United Kingdom (48.8%). We found no correlation between the number of posts with PC incidence (p = 0.64) or users on SMP (p = 0.27). Most accounts were classified as “support and awareness communities” (43.6%) and “physicians and clinical researchers” (38.2%). Urology was the most common medical specialty to post (60.9%), followed by oncology (11.3%). Most posts were classified as “prevention and awareness for users” (45.1%). Global inter-reviewer agreement rate was almost perfect (k=0.95; p ≤ 0.01). On Twitter, “physicians and clinical researchers” shared more content on “treatment updates and medical papers published in medical journals,” while on Facebook and Instagram, “support and awareness communities” focused on “personal and support comments.”ConclusionOverall, the number of PC posts was low compared to other neoplasms across the SMP evaluated in this study. “Physicians and clinical researchers” shared more content on Twitter, while “support and awareness communities” on Facebook and Instagram. Encouraging the use of a common SMP among the medical community and general users could lead to a more effective communication between physicians, patients, and support groups, and to increased awareness of PC.https://www.frontiersin.org/articles/10.3389/fonc.2023.1301973/fullsocial mediapenile cancerplatformspostscontent
spellingShingle Ruben Alejandro Ortiz-Guerra
Salvador Jaime-Casas
Bertha Alejandra Martinez-Cannon
Jose C. Ariza-Avila
Ana P. González-Morales
Andrea Bardan-Duarte
Yuly A. Remolina-Bonilla
Philippe E. Spiess
Maria T. Bourlon
Overview and characterization of penile cancer content across social media platforms
Frontiers in Oncology
social media
penile cancer
platforms
posts
content
title Overview and characterization of penile cancer content across social media platforms
title_full Overview and characterization of penile cancer content across social media platforms
title_fullStr Overview and characterization of penile cancer content across social media platforms
title_full_unstemmed Overview and characterization of penile cancer content across social media platforms
title_short Overview and characterization of penile cancer content across social media platforms
title_sort overview and characterization of penile cancer content across social media platforms
topic social media
penile cancer
platforms
posts
content
url https://www.frontiersin.org/articles/10.3389/fonc.2023.1301973/full
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